Why Would Your Customers Backslide When it Comes To Mobile Shopping

Very recently, a global survey for etailoring happened which showed 40.3% of ecommerce site traffic in the UK is from Smartphone’s- yes, a phenomenal growth. And 60% of shoppers have clearly showed their interest to BUY it via their phones. However, they aren’t sure if they can- why is this repulsive still happening in the digital world has become a serious problem of the hour.

Growth of e-commerce - via iTunes, iBooks and the app stores via Apple's products were up 19% to $4.4 billion in Q1 2014. Some say, perhaps the tiny keyboards might cause difficulty to enter Credit Card, Billing and Shipping information which, as per Google, comments Smartphone shopping cart abandonment is at 97%. Some others say it’s because of the significant gap arising between what the market wants and what is provided by the eTailers.                 
                                                                       
Let’s see how to make mobile shopping experience a pleasant one:

• One prominent solution is using trust-able payment gateways like PayPal, Authorize.net, Cyber Source, and Google Checkout which store your credit card number and process your payment after an authentication process.

• Instead of over typing 150 characters on a tiny keyboard, letting customers to enter email address on the average 22 characters.

• Usage of password of minimum 8 or 9 characters containing numbers, upper and lower case characters and a symbol- perhaps a safer and longer password.

• Since Smartphone’s can become our digital identity, automatically authenticate us and make payments for us on our command.

Our phones know who we are and it always requires a feature to authenticate us. If they have such capability to remember our credit cards and shipping addresses in our hands, why are we being asked to type 150 characters on tiny keyboards every time we buy something? Apple is simultaneously building a mobile retail marketing infrastructure across the U.S. Like I said, mobile shopping carts are to become a lot bigger business than wristwatches ever will be.