Why Mobile Optimization Testing Is Vital For Your Ecommerce Store?

Who actually shops on a cell phone? Well, if this question was jotted before a few years, many
retailers would have turned their back, not willing to even answer such funny question. But now, if
you’re not mobile friendly, then you’re not customer friendly.

This is digital era and mobile commerce is more welcomed among 90% of the USA population.
Means, optimization strategy needs to include mobile and your website has to address the
different needs and expectations of mobile users.

Responsive Web Design- One-Size-Fits-All Solution

With RWD or Responsive Web Design each page has a single, universal URL instead of having multiple pages and sub-domains with the same content (like m.domain.com). Here, based on the browser’s dimensions, you can prioritize content and calls-to-action and customize those experiences for varying visitor scenarios.Howbeit, to find the best layout, design, content, and calls-to-action for your device segments- conversion optimization testing for your mobile shopping cart development is vital.

Mobile Test Opportunities

Focus your mobile optimization testing on these two areas.

Copy: In order to keep on the mobile version, copy was important enough which could be dropped
down. Unlike in desktop where it’s easy for visitors to scan through blocks of copy looking for what
they want, on mobile, full screen is not available worth of copy to extol the virtues of your company and products.

Conversion optimization testing for mobile should explore the most effective use of limited copy to convey your value proposition or crucial directions in website development.

Calls-To-Action:  Despite the desktop version of your site shows several CTAs, the mobile site should prioritize them. Stand out with a new colour treatment and a finger-friendly size and shape. Before testing which of those your mobile users respond to best, deciding on which CTAs are most aligned with your business and website goals, and then

If you’re serious about ecommerce with mobile devices, give your first hands to user-shopping
experience.

5 Prominent Tips to Mitigate Web Application Security Risks

Regardless to the framework used, web application development requires a proper Web application and server maintenance to avoid security breaches. Despite many companies hosting their web applications in the cloud and select a private cloud for the web applications, hackers and web spiders perceive everywhere.
What’s important is to specifically focus on proper Web application security and maintenance. In fact, it starts with a developer who writes secure code and to properly maintain your app:

* To check vendor notifications about updates and patches or withdraws

* To buy insurance to protect yourself against risks.

Here, in this post, let’s look upon 5 simple tips to mitigate security risks and ensure Web application security.

Educating the Employees:

Security experts need to ensure that an application is secure in code and design and certainly this has to be shared with other employees. Web application Devops are needed to implement monitoring and patch management, and support of your server and software.

Don’t Store All Of Your Eggs In One Basket:

Why take risk? Do not store all Web applications on a single server. Not only that it is architecturally incorrect but could negatively affect Web application performance. Hosting it rightly is an effective way to significantly decrease costs and create truly flexible and reliable solutions in the Cloud.
Patch your web apps and web server. Regardless of what framework is used, it’s important to remember that none are a safe haven for your Web application but has got some vulnerability that needs to be addressed.

Access Keys and Passwords Protection

This is one of the many aspects to be taken care of as there have been far too many cases of hackers attacking developers or cloud access keys to take it lightly. Besides, your web application needs regular check-ups for the code and server security reviews & assessments. If your organization does not have internal experts ask a security vendor to help establish a comprehensive security strategy for regular check-ups.


Do Not Skimp Or Cut Corners On Security When Outsourcing

If you`re outsourcing Web application development, ensure security is covered in the agreement. Make a list of the security maintenance and check-up possibilities with your vendor and incase, having a long-term strategic partnership, don’t adjourn to share responsibility model.