Thursday, 19 June 2014

3 Mistakes that Can Screw Up Your Online Brand Identity


Design trends and web development techniques are in the midst of a profound renaissance to establishing a brand online. With an expanding variety of device types and mobile operating systems (OS), millions of apps on the market consuming hours of people's time every day.

The ultimate aim of a website development is to serve as a central customer hub. Accomplishing its goal of engaging with customers and increasing revenue is not attained without strategic approaches.


Mistakes That Can Dump Your Online Brand Identity

How Coordinative Are Your Developers and Designers

Generally, designers are focused on user interface (UI) issues and aesthetics while programmers would remain behind the scenes. But now, developers design UI who spends hours reading lines of code or analyzing hundreds of rows and columns in spreadsheets. Means, if a site does not meet a target demographic’s expectations its ability to increase conversions and transactions is less.

Mediocre Content

The collaboration between design and development teams is important for high-end content. Having responsive design, HTML5 and other trends in web development matters but that which draw in an audience is immersive content experiences.

Ignoring Audience and Expectation

The process of building a website begins before any code is conceptualized with varying OS types, screen sizes, and device-specific features.

·         Diligently assess how potential and existing customers browse the internet.

·         Make a research on the majority of existing visitors: Either Android or Apple users

Following the aforementioned strategies helps Ecommerce website development process the way it has to be. Despite the widespread consensus, a website still holds value for businesses aiming to connect with new customers and maintain the loyalty of existing ones.

So, wanted to drive brand engagement? Adapt to such practices for a more discerning customer.

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