Planning of updating your website’s design? Well, that
depends on two thought processes: the creativity and the business perspective. There
are a lot of differences between designing for a new ecommerce store and
redesigning one. While the former take advantage of starting on a clean slate,
the latter is a chance to fix what didn’t work the first time around.
If you’re looking for a little inspiration to get started,
here are a few checklists that come handy.
Review your Current
Metrics
Analyze your current website stats with respect to Traffic,
Likability, Usage, SEO Ranking, Performance ranking, Conversion, Sales. Make
note of these and discuss with Ecommerce Website Designers on how to eliminate those parts and make the site better.
Explore New
Functionality
Web designing is far easy if it is not about functionality.
Even if a beautiful design may woo a first-time visitor, only a clear functionality
will attract reoccurring visitors. Prepare the list of ways to improve your
site in terms of functionality. This may include how to make your site easier
to navigate, update, and generate leads.
Design around Your
Personas
Let your website be for your customers and prospects. Creating
customer personas acts as fictional representations of your ideal customers. The
more you know about your customers and prospects, the more dimensional and
useful your personas can be.
Focus On Content
A website with valuable and original content is extremely
important. Having opensource management solution likes Drupal Web development will help you manage an efficient content
marketing plan. A recent report shows 60% of US consumers feel more positive
about a company after reading custom content.
Search Engine
Optimization
Focus on pages that have the strongest SEO juice, inbound
links, and keywords rankings. Ensure your web designers include on-page SEO
tactics such as internal link building and optimizing your header tags (h1, h2,
h3, etc.).
Marketing Elements
Besides content, take this time to consider all your ongoing marketing efforts. Consider creating campaigns and a monthly or
quarterly newsletter to improve your email marketing strategy.
To sum up, a redesign needs to integrate with all of your
online marketing effort and without proper guidelines from an Ecommerce Web Development Company, the
effort is zero.
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