Missing Sales? Is your Website Optimised to Mobile?

More than 60% of companies now have mobile optimised websites which means remaining 40% of companies are lagging behind in the market world. So, let’s say you are one amidst the 40% and how do you think to catch up with the rest of the crowd and put yourself on an equal footing with your ecommerce competitors?

This post will be an insight to evaluate your ecommerce website to provide a completely optimized mobile experience for your customers.

Image source - youmis.com

Modes of Making Your Ecommerce Site Mobile Friendly

As ecommerce trending ahead, customers need to be able to quickly access and navigate your Ecommerce Shopping Cart from whatever device they’re on. There are three approaches to the build and structure a mobile friendly website.

    ·         Responsive Website

    ·         Dedicated Mobile Websites

    ·         Mobile Apps

Responsive Websites

The aim of responsive Ecommerce Website Design is to offer an optimal viewing experience no matter what screen size they are using.

Ø  It works through fluid and proportion-based grids that shit to adapt to whatever screen space they have.

Ø  One of the most cost effective routes to develop a mobile friendly site

Ø  How to Check If a Website is Responsive? Simple! Resize it and see if the content rearranges itself to fit.

Mobile Websites

Investing in a mobile site will provide you with a second domain (m.domainname.com) that is specifically tailored towards mobile visitors. This would stand as a separate existing website of yours with no changes made on the original desktop site.

Mobile Apps

This is a whole new approach towards mobile friendly usability with greater control over the ecommerce experience for customer.  Despite being costly, it has greater ability to offer optimised experience even when offline. 

Summing up, all these mobile options have their own benefits. As mobile becomes an important channel of revenue for retailers, it is simply not an option to ignore. Is there any other best practice for mobile ecommerce development? Share your views.