Trending Ecommerce Ideas To Impact Online Retail Market

Online shopping has shown a tremendous growth and became very popular among those who are frequently making online purchases. Many trends come and go which is why retailers innovate more E-commerce ideas that have never been used before or are very unique in nature.

In this article, we will see the impact of these trends forcing the marketers or the sellers to come up with innovative ideas to attract the customers.

Virtual Try-On

This applies when users are given a chance to try the product virtually. For instance, if it’s an eye-wear, using user’s webcam they can wear it virtually to find out the appeal. In addition, the virtual try-on application is optimized for social networks, so that users are able to share the image with their friends and ask their opinions about the cool frames they just virtually tried.

Socialize

This is a very intelligent strategy to promote products. Use home page for content marketing and attract visitors by offering customers more than just a product but also the entertaining and interactive content for their interest. It contains many “How to Videos” for better understanding about the product.

Introduce Product Specifications

While selling products is the nature of the business, introduce a smart strategy and optimize your website on iPad and create interface like a fashion magazine. This influences content marketing and it also shows that how easily you can integrate third party application to your Magneto website.

Clean Content Means Better Understanding
A clean website with many great features includes home page video and widget. These help the user to identify the paper, and the introductory video covers all the important aspects.

As a bottom line, unless you offer a comfortable browsing and positive user experience, it is highly anticipated that the user would hesitate to make a purchase online.  There are many others who revolutionize the eCommerce industry and making the online shopping more exciting and entertaining.

4 Horrible Mistakes in Choosing Ecommerce Platform

Choosing the right ecommerce platform has always played an important role in success of a project. Many a times clients might end up getting locked-in with a platform that might not be the best fit for their need, but what the Web Designing Company is capable of providing.

1.Starting With No Budget

This is the most terrible mistake, i would say. We often underestimate the work that is involved in creating a functional and effective ecommerce store and go ahead of phrases like “flat fee” or “flat percentage”. If you’re buying ecommerce software, you’ll need to calculate:

 Purchase price 

Development fees 

 Web hosting fees 

SSL certificate fees

 2.The World of E-Tail Never Chances

 The fact is that world of e-Commerce changes and it  doesn’t mean that your e-Commerce platform is prepared  for the next big change on the horizon. With users  becoming more sophisticated, your platform needs to be  flexible enough to cope with changing demands and  expectations.

Open-source platforms like Magento Ecommerce are a good way to safeguard against this. Their committed development communities, rich-feature updates, popular features as a free or affordable add-on make them stand out.

3.Simply Trusting the Quality & Consistency of Service

Anybody selling an ecommerce platform will emphasize the speed and efficiency but are they honest? Give a thought and firstly do a research. Ask for client references and search for feedback from other business owners. If you see customers consistently complaining about the same issue, it’s a warning!

4.Hesitating To Request Demos

It’s always good to see the look/feel before you hire a ecommerce web development company.

Use your agency partners to create demos for you and run through the functionality involved in each eCommerce platform. Remember to use your free resources to help you understand exactly what you’ll get at the best price.

 As long as you take a systematic and methodical approach to creating and developing an ecommerce store these ecommerce mistakes are all easily avoidable. It all needs your time and effort to building revenue.

Factors to Watch For When Choosing The Right Ecommerce Platform

With so many ecommerce platforms comes and goes, specifically small and mid-size businesses have left 10,000 ecommerce companies reeling. In such a case, how can a company be sure they’ve found the right ecommerce platform to begin with?

There are a few key questions to ask before looking at the options available.

Who is Your Ideal Customer?

Rather than hop on board when a well-known ecommerce platform arrives, investigate its viability. Do a simple research to know how much it has provided excellent service to small online retailers. This helps you determine if the company can indeed meet your needs over time.

Magento has long focused on providing ecommerce solutions for larger and small industries alike.

Does it Offer a Room to Establish

When you’re deciding on a platform for your ecommerce business look for its scalability as in like even when it dissolves for any reason, the other products available from that particular vendor can accommodate your store’s needs.

Say for instance, Retailers who have been growing quickly using Magento Go, when shut down can seamlessly switch to Magento's Enterprise or Community editions. They provide excellent results for larger companies but moving forward they support plenty of products in place to help the little guys, too.

What’s Their Range of Integrations?

If you need to change your shopping cart solution just to integrate with your new ecommerce system- you are in serious trouble. Better to go with a cart that integrates with your current programs. Compared to the main Magento platforms the development capabilities for Magento Go and ProStores were so limited that its partners simply never built extensions.

Once you have narrowed down your ecommerce platform choices, recommended to signing up for a free trial with an ecommerce development company.  For these reasons and many more, we at Openwave offer a free consultation besides evaluating their wants, storefront feature requirements, required system integrations and much more.

Factors to Watch For When Choosing The Right Ecommerce Platform

With so many ecommerce platforms comes and goes, specifically small and mid-size businesses have left 10,000 ecommerce companies reeling. In such a case, how can a company be sure they’ve found the right ecommerce platform to begin with?

 There are a few key questions to ask before looking at the options available.

Who is Your Ideal Customer?

Rather than hop on board when a well-known ecommerce platform arrives, investigate its viability. Do a simple research to know how much it has provided excellent service to small online retailers. This helps you determine if the company can indeed meet your needs over time.

Magento has long focused on providing ecommerce solutions for larger and small industries alike.

Does it Offer a Room to Establish

When you’re deciding on a platform for your ecommerce business look for its scalability as in like even when it dissolves for any reason, the other products available from that particular vendor can accommodate your store’s needs.

Say for instance, Retailers who have been growing quickly using Magento Go, when shut down can seamlessly switch to Magento's Enterprise or Community editions. They provide excellent results for larger companies but moving forward they support plenty of products in place to help the little guys, too.

What’s Their Range of Integrations?

If you need to change your shopping cart solution just to integrate with your new ecommerce system- you are in serious trouble. Better to go with a cart that integrates with your current programs. Compared to the main Magento platforms the development capabilities for Magento Go and ProStores were so limited that its partners simply never built extensions.

Once you have narrowed down your ecommerce platform choices, recommended to signing up for a free trial with an ecommerce development company.  For these reasons and many more, we at Openwave offer a free consultation besides evaluating their wants, storefront feature requirements, required system integrations and much more.

3 Unbelievable Ecommerce Mistakes and Ways to Tackle Them

Today’s online shoppers are savvy when shopping around, compare prices in a few sites before making a purchase. Knowing which on competitor’s strands, on the other end, business owners are so concerned about a lot of stuffs when it comes to selling products online.

Sometimes, it’s only the silly mistakes that can ruin your great market value. Below we have compiled a list of 4 eCommerce mistakes that we see often, and what you can do to tackle them.

MISTAKE #1

Ignoring the Basic Web Standards

Being an ecommerce store owner, it is wise to pay attention to web standards because they have set the tone for the way visitors know how to subconsciously behave on a website. For instance, traditional website navigation menus are to be located at the top of a page.  If placing them at the bottom of the page you run the risk of disrupting the natural flow that a consumer is used to following when shopping online." Small disruption could result in a lost conversion".

ECOMMERCE MISTAKE #2

Giving Less Importance to Marketing

While the fact is that you have invested a lot of time, energy, and resources into your ecommerce website designing but if refusing to invest in your marketing means how are people going to find your website? There is not a one-size fits all model that can be followed to bring you guaranteed results and requires a professional guidance towards improving the ROI for your marketing budget.

ECOMMERCE MISTAKE #3

A Chaos in Organizing Products

There is absolutely nothing like walking into shop but not knowing where to find what you want. Online product organization should cater to as many of your customer types and navigating your store from the prospective of your top 3 to 5 customer types.

For instance, Instead of them looking for a kitchen accessories category, they can look for cookware, or they would like to use a search bar to type exactly what they are looking for.

Besides, while trying to setup an eCommerce store for success, make sure that there is clear direction for shoppers to navigate to the things that they want to buy; be true to your products and services; get your name out there.

It’s Time to Renovate Your Ecommerce Store - Guess how?

Obviously, all websites need continuous improvement. Something goes wrong in a brick and mortar store. Yes, it comes to your notice in no time. But is that same case with a virtual store-front? How will you know when your ecommerce website is broken and needs to be fixed?

Here we go...

It’s Hard to Navigate

Adding pages and features on the fly can disrupt what may have originally been a very logical design. How many pages and sections have you added over the past few months? The concept of Flash doesn’t help your users navigate to where they need to be.

It doesn’t Bring Conversion Any longer

Only when visitors get attracted to your site in 30 seconds  a certain percentage converts in some measurable way- either shopping, or inquiry or signing up for a newsletter. However, if your conversion rates have gone down over time- it’s time to approach a web design services, NYC.

The Site has More Flashing Graphics

The lure of flashing graphics and auto-play background music sometimes can cause visitors of your website to become annoyed.

A Few More Website Redesign Checklists

Here is a simple checklist to help you evaluate:

·         Is your website easy to read – legible font sizes, colours and style?

·         Does your website rank on Google and other search engines?

·         Is your website compatible with the popular web browsers: Apple’s Safari, Mozilla Firefox and Google Chrome?

·         Does your offline and online marketing complement each other?

·         Lastly, is your website mobile friendly?

Summing Up, does your ecommerceshopping cart truly communicate the essence of what you want visitors to know about you? As simple as it is! If you are facing any of these issues, talk to our experts at Openwave Computing Services, NYC. We offer all types of customized web design services that turns your vision into success.

Missing Sales? Is your Website Optimised to Mobile?

More than 60% of companies now have mobile optimised websites which means remaining 40% of companies are lagging behind in the market world. So, let’s say you are one amidst the 40% and how do you think to catch up with the rest of the crowd and put yourself on an equal footing with your ecommerce competitors?

This post will be an insight to evaluate your ecommerce website to provide a completely optimized mobile experience for your customers.

Image source - youmis.com

Modes of Making Your Ecommerce Site Mobile Friendly

As ecommerce trending ahead, customers need to be able to quickly access and navigate your Ecommerce Shopping Cart from whatever device they’re on. There are three approaches to the build and structure a mobile friendly website.

    ·         Responsive Website

    ·         Dedicated Mobile Websites

    ·         Mobile Apps

Responsive Websites

The aim of responsive Ecommerce Website Design is to offer an optimal viewing experience no matter what screen size they are using.

Ø  It works through fluid and proportion-based grids that shit to adapt to whatever screen space they have.

Ø  One of the most cost effective routes to develop a mobile friendly site

Ø  How to Check If a Website is Responsive? Simple! Resize it and see if the content rearranges itself to fit.

Mobile Websites

Investing in a mobile site will provide you with a second domain (m.domainname.com) that is specifically tailored towards mobile visitors. This would stand as a separate existing website of yours with no changes made on the original desktop site.

Mobile Apps

This is a whole new approach towards mobile friendly usability with greater control over the ecommerce experience for customer.  Despite being costly, it has greater ability to offer optimised experience even when offline. 

Summing up, all these mobile options have their own benefits. As mobile becomes an important channel of revenue for retailers, it is simply not an option to ignore. Is there any other best practice for mobile ecommerce development? Share your views. 

5 Exclusive Vulnerabilities that Can Break Through a Secured Ecommerce System

Over the past decade, one of the biggest technological innovations in the area of banking, finance and commerce is the Electronic Payments. Though it has several advantages like privacy, integrity, compatibility, good transaction efficiency and many more the number and type of attacks against the security of online payment systems happening every day is never reduced.

Successful exploitation of these vulnerabilities can lead to a wide range of positive Ecommerce Website Development. Hoping so, here we go...

5 Exclusive Vulnerabilities in ECommerce Systems

Unsecure Programming Techniques

Amidst the number of reasons why security vulnerabilities arise in online payment system, the first and foremost reason would be the ignorance of web application developers with secure programming techniques. For instance, tout 128-bit SSL certificates as proof that your sites are well secured.

Weak Authentication and Authorization

If the web site uses HTTP Basic Authentication or does not pass session IDs over SSL (Secure Sockets Layer) chances are more for web spiders to sniff into and discover user's authentication and/or authorization credentials.

Remote Command Execution

Due to inadequate input validation the CGI script allows an attacker to execute operating system commands. Unfortunately this happens in most popular programming languages such as Perl and PHP scripts.

Buffer overflows

Sending in a large number of bytes to web applications can have unexpected consequences as in like revealing the path. Though it is not very common in shopping cart development using Perl, PHP, ASP.NET- hire developers who are aware of this.

Price Manipulation

By default, the total payable price of the purchased goods is stored in a hidden HTML field of a dynamically generated web page. Using a web application proxy such as Achilles attackers can simply modify the amount that is payable which may go completely unnoticed or lately seen.

In the case of ecommerce solutions, the vulnerabilities acquire a graver dimension with a stake of direct loss of revenues and companies may face a serious loss to their reputations as well. So your first step should be hiring a professional website development company who can really win your trust.

What Draws Ecommerce Experts to Flat Design

Apple, Microsoft, and even Google have adopted the recently evolved simplified web design style- flat design. What draws user experience designers towards using flat design for eCommerce websites?

Most Ecommerce websites in some way, shape, or form follows flat design as its mark. So, here is why EcommerceWeb Designers are drawn toward flat design?

Why Flat Design?

Flat design is a minimalist approach of using components including colour, shape, and typography to project meaning.

The purpose of the switching over from skeuomorphic design to flat design can be accredited to the simple layout that allows a designer to place more functionality without cluttering the over-designed look. With this, it is possible to remove all the embellishments of a design.

Here,

      ·         Colours are brighter and bolder to create a contrast against the other elements makes a very organic experience for users.

·         The use of fonts and shapes to define a tone are made very distinct to enhance brand visibility.

Downsides in Using Flat Design

There are always some drawbacks in any Custom Ecommerce Website Design technology. Say for instance, you change something dramatically and users can’t find a button that leads to a checkout- you end up losing brand loyalty, product sales, and ecommerce traffic.

Over all, flat web design gives your customers the ability to scan your ecommerce store much faster and encourages a deeper connection with your product. With digital interfaces growing exponentially every day it’s up to you to determine which style is the best fit for your brand and customers. But before deciding approach a professional Ecommerce Website Design Company who have enough hands on experience on design tactics. 

Top 4 Social Ecommerce Platforms for Online Retailers

When it comes to shopping carts or ecommerce platforms, business owners have many choices these days.  However, most of them wind up hiring a random designer and a web developer to help them create the perfect ecommerce site.

If you want to establish as an intrepid entrepreneur, hire a Web designer/developer for bigger operation and enhance credibility with potential customers. To help you, here are the best known ecommerce solutions, or shopping carts- the best for the DIY crowd.

Magento

Being owned by explicit owners like ebay, Magento is a powerful Open Source Web Development solution with out of box features. It is by far the most mature and sophisticated ecommerce solution for many retailers. There are tons of extensions to customize it to your heart's content, either renting a hosted version or self-host one.

BigCommerce 

For starters, if you want your business to grow and succeed, big commerce is the only choice that includes beautiful free design templates. A professional web developer can help you through every step of the process to big commerce migration, to in-depth training on marketing and search engine optimization.

WooCommerce

It makes perfect sense to use WooCommerce for DIY websites. Being free and open source, you can have complete control over your store without being locked into a monthly contract. Not only it serves the best for niche sites just beginning their ecommerce journey but also lets you powering much larger stores.

3dcart

Although many people rave about ecommerce plug-ins for WordPress, what many fail to see under the hood is shopping cart abandonment that deploys automatically. Are you are looking for an entry level cart with a robust set of features? 3dcart is recommended.

Hopefully this article will help you in many ways. One last pieceof advice is that even though there are a lot of free ecommerce solutions out there, hiring experts will almost always be better off to meet your needs. 

Ecommerce Website Development Strategies to Boost Sales

Enthralled in a great way, online business has made it all possible to offer ample services to thousands of clients, globally. Presently, there is a real emphasis on understanding cart conversion rates and promote products and services.

Several leading website development companies, USA offer the highest quality and impressive ecommerce solutions to the clients.

Benefits of Various Ecommerce Solutions Features

In order to showcase your web presence, professional ecommerce web designers endeavour to include exciting features like payment gateway, shopping carts, etc. which help optimizing your site to drive huge volumes of traffic.

Listed below are a few important domiciles for ecommerce solutions:

·         Cart Recovery: This feature saves the content and keep it locked into the cart for the customers’ return, especially when customers lose web connection.

·         One Page Check Out:  The golden rule in Shopping Cart Development is to keep checkout processes simple. And, a great way of doing this is to design a one-page checkout process. Plus, the choice to return is equally as effective custom and indeed for giving them more time to add more into the shopping cart.

·         Checkout Design: It is the crucial turning point which can turn selections into purchases. Few important aspects include Clean lines and colours, appropriate imagery where used and simple, concise instructions are important. Bear in mind, it should also engender confidence from the customer through looking professional and reliable.

·         Payment gateway: successfully run transactions thus enhancing the working genre of your website in every dimension. Also, clarifying the safety of the site and reliability of the process makes the customers purchasing journey easier and less anxious.

·         SEO Services: One of the most important aspects in order to enhance the traffic

Some of the biggest names in the online business community are reaping the extraordinary benefits using Magento Ecommerce Solutions. This adds quality and functionality of your online business presence and ultimately boosting up traffic and sales. 

How Do I Decide On Ecommerce Development Solution

The heart of any ecommerce storefront is the software that it runs on. The launch of a new shopping cart products claim to be a complete solution. So what features should you look for when choosing an ecommerce solution? There are three basic areas to examine:

·         how easily the store is set up

·         how easily it process the orders and

·         how easily it can administer on a day-to-day basis

When considering open source software such as x-cart, Shopify, Prestashop, etc Magento Ecommerce solution stands out from the crowd due to its modular architecture and multiple storefronts. In precise, listed below are 5 common factors that helps you choose Magento.

5 Factors Determining Magento for Web Development:

Licensed vs. Open Source

The former comes with restrictions for third party module integration whereas the latter one offers complete accessibility to change the code thus help shopping cart development at a very feasible price. For instance, Magento opensource solution has one of the most active developer communities, and provides quick bug patches and version upgrades.

Budget Vs Feature

Planning to launch a large online store with expected annual revenue of 1 million and above? Opt for Magento. Various reasons include:

·         the involvement of highly experienced developers which adds to resource cost

·         the time involved in developing the online store

Store Size

One of the golden aspects in Magento is its multi-store management under one admin panel and provides multi language support. Also, the one page check-out offers a beautiful shopping experience.

Brand identity

 Don’t want to spend a great deal of time and money in figuring out marketing tools? Well, Magento would be your right choice. Popular among both online marketers and SEO analysts, its in-built SEO comprise promotional, analytics and reporting tools that come very handy for online marketing and branding.

Complexity

In spite of it enabling segregation of modules code and involves a deep learning curve, unless you employ a team of experienced professional developers for Magento ecommerce development, it is not your cup of tea. To sum up, if you plan to launch multiple web store having a decent budget, then Magento is definitely worth for your business.

3 Main Strategies to Win an Online Business: Web Design + Development + SEO

Whether you’re building a new online store or revamping the older one, the objective is the same: “increase revenue”. So, obviously the business site should look authentic and professional only which can win to increase traffic.

In this article you shall find some common strategies in Ecommerce Website Development which infact influence to give stoking results.

Website Design

A survey says, “It takes only 30 seconds for a visitor to decide whether to buy or leave the online store”. Having taken this into consideration, mentioned below are a few web design mistakes to be completely eradicated.

• Unexpected graphics always distract your visitor's concentration.

• Never make your site too long to load which makes it dull and least desired

• A professional website shouldn't have horizontal scrolling in any screen resolution.

2013 annual stats convey, with the 55% increase in smartphone subscriptions, responsive web design is the future of online marketing.

Search Engine Optimization

Though having a great website design and perfect navigation, not every company has produced the same kind of consistently results. One secret of consistent success is improving clients’ search engine rankings. This shows Search Engine Optimization (SEO) is at the centre of success and thereby increases web traffic, leads, sales, and ultimately, revenue.






Website Development

When you are planning on creating an online store, the first and foremost step is choosing the right ecommerce solution that meets your needs. The best thing to choose would be opensource CMS’s like Drupal or Magento Web Development depending on five important factors.



• Cost Effectiveness

• Seamless Integration

• Features and Functionalities

• Ecommerce Website Maintenance

• Extensive Documentation & Support

Regardless to particular business or organization, Openwave computing services, leading Ecommerce Web Development Company, Nyc offers all types of web design and development services along with SEO to meet your business needs.