5 Crucial Mobile Web Design Mistakes That Will Dump Your Sales

Mobile websites are a very useful place to connect with your audience but with a great deal of responsibility. When we say so, it eventually means that it is the easiest place for marketers to make massive mistakes that will turn off a customer, too.

Here’s what you should be looking out for and what you can learn from those who have come before you:

Keeping Mobile Separate

Designing a “mobile site” is a trend, yes. But the problem is now that you have a separate site to maintain, content duplication is highly visible for the search engines to see. This is why your web design platform should be able to determine the type of device that your site is being viewed on and deliver the appropriate version.

Mobile Site vs. Responsive Design

Most often, a 'mobile site' is confused with a 'responsive site'. While the former one is actually a spate version of your actual website, the latter one adapts to the screen size of your website providing the same look regardless of how it's accessed.

Clickable Links are Too Close To Each Other

Touch screens are for control and navigation. Bearing this in mind, users’ fingers being a typical tool for navigation, consider clickable objects or targets in 30-40 pixels in size for ease of touch.

Third Party Management

Instead of creating a “mobile site” with a third-party who provides you mobile site on a separate domain and put your content in an easy-to-use mobile format but it’s still useless without buying the site. Having a mobile site managed by a third party is just a terrible idea.

Poor Forms

To fill out a form on a mobile device can be incredibly frustrating. Majority of us are turned-off by long, over-complicated, poorly labelled or generally badly designed forms. Make sure you only ask for details that triggers a call to action.

Create a simple and cost effective mobile website. See what percent of your visits are coming from mobile web browsers? Was your web site designed with mobile compatibility in mind?

5 Crucial Mobile Web Design Mistakes That Will Dump Your Sales

Mobile websites are a very useful place to connect with your audience but with a great deal of responsibility. When we say so, it eventually means that it is the easiest place for marketers to make massive mistakes that will turn off a customer, too.

Here’s what you should be looking out for and what you can learn from those who have come before you:

Keeping Mobile Separate

Designing a “mobile site” is a trend, yes. But the problem is now that you have a separate site to maintain, content duplication is highly visible for the search engines to see. This is why your webdesign platform should be able to determine the type of device that your site is being viewed on and deliver the appropriate version.

Mobile Site vs. Responsive Design

Most often, a 'mobile site' is confused with a 'responsive site'. While the former one is actually a spate version of your actual website, the latter one adapts to the screen size of your website providing the same look regardless of how it's accessed.

Clickable Links are Too Close To Each Other

Touch screens are for control and navigation. Bearing this in mind, users’ fingers being a typical tool for navigation, consider clickable objects or targets in 30-40 pixels in size for ease of touch.

Third Party Management

Instead of creating a “mobile site” with a third-party who provides you mobile site on a separate domain and put your content in an easy-to-use mobile format but it’s still useless without buying the site. Having a mobile site managed by a third party is just a terrible idea.

Poor Forms

To fill out a form on a mobile device can be incredibly frustrating. Majority of us are turned-off by long, over-complicated, poorly labelled or generally badly designed forms. Make sure you only ask for details that triggers a call to action.

Create a simple and cost effective mobile website. See what percent of your visits are coming from mobile web browsers? Was your web site designed with mobile compatibility in mind?

5 Kindle Steps to Strengthen Your Landing Page Design

There is no doubt that a landing page is a finely tuned sales pitch. Its intention remains the same: to convince viewers to convert, sign up for a newsletter, join the email list, register an account, etc. Despite the fact that there are many approaches in designing for landing page, the best ones are those where every element on the page speaks to the viewer and interacts with the rest of the design.

Knowing which, here are quite a few strategies that can be effectively employed in your next website design project building landing pages that eventually creates a smooth user experience and a higher likelihood of conversion.

4 U’s For the Perfect Headline

Combination of the four U’s: Urgency, Usefulness, Uniqueness, and Ultra-specificity define a quality headline. Even though there aren’t unique, it can still be very effective as long as it makes a good case for the product.

Strong Visual Hierarchy

It’s not only about colours but also arranging your landing page in such a way that guides a user from your selling point to your call to action with no abstraction. In Precise, your visuals need to be just as coherent as your writing.

Follow-ups to Convince

There are many who won’t need much convincing to give your product a go while others need a push to explore more.  Given proper time to consider before they choose to follow through by providing links, videos, or further information- you can satisfy half of your audience. You may wonder if you’re allowing users to move away from it the page how will they ever respond. One great solution is holding an eye-catching “Free Trial” button, always in site.

Meticulously edited Content

Copy on your landing page should be meticulously edited so it’s as simple and clear as possible. Meanwhile, it is compelling to describe how your product can benefit the user.

Nothing Beats As Trustworthy

If you would like to increase the conversion rate at a faster pace, provide evidence of your site’s dependability. How could this be achieved? Simple! Display testimonials from satisfied users and logos from respected businesses that use your product. Else, display badges, awards, or certifications from other respected entities.

The list above covers the most important things that you need to be aware of when designing for landing pages. Yet, try to look at it from the perspective of a customer. Now that brings conversion. 

Elements to Create User-Friendly Responsive Web Designs

The digital era rapidly going mobile which is why businesses look through the requirements of having a mobile compatible website, especially ecommerce leads. Responsive Web Design is a way of building a website that responds to the size of the browser rather than building a unique mobile version.

The requirement for Responsive Website Design keeps intensifying and here are five key elements to consider when creating one.

Fittext for Flexible Font-Sizes

Based on the parent element width, this jQuery plugin will automatically resize the font size of your headline to assist you in creating fluid headlines. Means, you won’t ever have a broken layout, widow, orphan or additional ugly effects due to font-sizing problems again.

Adaptive Images to Adjusts Embedded Images

This tool will adjust embedded images in your HTML to fit the resolution of the screen of the site accessing device, automatically. It works on already existed sites and does not require any mark-up changes.

Responsive Design Testing Tool

The Responsive Design Testing Tool quickly tests your design on multiple devices. It shall display your site on the following screen resolutions:  1024 by 768 (iPad Landscape), 768 by 1024 (iPad portrait), 480 by 640 (small tablet), 320 by 480 (iPhone).

Responsive Slides To Create a Slideshow

Fully responsive slides can be created using this relatively small and simple plugin. Consisting of numerous settings that Website Design Services In New York can  customize, it features a manual or automatic fade; order slides randomly, have next and previous controls, and have optional callbacks for ‘after’ or ‘before’.

Flevnav To Navigate Your Site With Ease

This provides a mobile-friendly menu navigation that makes use of JavaScript and media queries to generate menus that have drop downs tailored specifically for mobile devices. It uses multiple sub menus that are nested and touch screen tap targets.

Summing up, Responsive Web Design is the latest & most flexible solution to design that addresses these differences. Would you like to add any other elements? Please feel free to mention them under comments. 

Pros and Cons: Responsive Design vs. Mobile Websites

With many websites now seeing 25 to 30 % of their traffic on mobile devices, mobile web access is one of the dominating trends of the current internet economy. Howbeit, many ShoppingCart Ecommerce owners fail to increase the conversion rate because their design does not work well on smaller screens or slower connections.

As a first step, this article assesses the pros and cons of using responsive design versus creating a dedicated mobile site.

Comparing Responsive Design Vs. Mobile Websites

Designing

Responsive design works and automatically adjusts according to a device’s screen size, be it large or small and orientation (landscape or portrait). And thus makes itself a good and flexible solution. But then the setup costs are usually higher than a mobile site’s.

Whereas, mobile site reciprocates your Ecommerce Web Design, essentially a copy of your website in which the server does the work to deliver an optimized page that’s smaller and easier to navigate. While this solution can really customize a unique experience for mobile users- it might be too expensive to redesign responsively.

Domain

Responsive design lets you keep your own domain thus avoiding any complicated redirects. In SEO aspect, since you only have one website, it gets all of the traffic and SEO credit.

A mobile site requires you to create a different domain, say “m.domain.com”. This can hurt organic search traffic because you have to maintain two separate silos of content.

Website Maintenance

Once infused, Responsive Design will work on next months and next year’s devices without having to be programmed further and thus assure longer compatibility. Meanwhile your visitors are always guaranteed a great user experience.

Mobile based EcommerceWeb Designers might need to redesign in order to stay current with next-generation phones and mobile browsers. This obviously hits a few bucks on website maintenance service.

Despite the fact that responsive design is on action, the right mobile solution for your ecommerce website depends on the needs of your audience.

“Must- Do” Checklist for a Website Redesign in 2014

Planning of updating your website’s design? Well, that depends on two thought processes: the creativity and the business perspective. There are a lot of differences between designing for a new ecommerce store and redesigning one. While the former take advantage of starting on a clean slate, the latter is a chance to fix what didn’t work the first time around.

If you’re looking for a little inspiration to get started, here are a few checklists that come handy.

Review your Current Metrics

Analyze your current website stats with respect to Traffic, Likability, Usage, SEO Ranking, Performance ranking, Conversion, Sales. Make note of these and discuss with Ecommerce Website Designers on how to eliminate those parts and make the site better.

Explore New Functionality

Web designing is far easy if it is not about functionality. Even if a beautiful design may woo a first-time visitor, only a clear functionality will attract reoccurring visitors. Prepare the list of ways to improve your site in terms of functionality. This may include how to make your site easier to navigate, update, and generate leads.

Design around Your Personas

Let your website be for your customers and prospects. Creating customer personas acts as fictional representations of your ideal customers. The more you know about your customers and prospects, the more dimensional and useful your personas can be.

Focus On Content

A website with valuable and original content is extremely important. Having opensource management solution likes Drupal Web development will help you manage an efficient content marketing plan. A recent report shows 60% of US consumers feel more positive about a company after reading custom content.

Search Engine Optimization

Focus on pages that have the strongest SEO juice, inbound links, and keywords rankings. Ensure your web designers include on-page SEO tactics such as internal link building and optimizing your header tags (h1, h2, h3, etc.).

Marketing Elements

Besides content, take this time to consider all your ongoing marketing efforts. Consider creating campaigns and a monthly or quarterly newsletter to improve your email marketing strategy. 

To sum up, a redesign needs to integrate with all of your online marketing effort and without proper guidelines from an Ecommerce Web Development Company, the effort is zero.