5 Reasons Why I Prefer PHP Web Development for My Online Store

Many web-based technologies have come in the business market but PHP web development has seen a steady rise in its popularity with 60% dominance on the Internet. If you are looking for a fast, affordable and secure solution for your first venture into ecommerce, nothing better than PHP!

So...What is PHP?

PHP, a server-side scripting language helps you build dynamic and attractive web pages and applications. It is best utilised in Magento Web Development, in CMSs like WordPress and Joomla and even other web application frameworks like Zend Framework, CakePHP etc.

Hiring Php webdevelopment services depends on the needs of project. Large ecommerce store like Nike and Paul Smith make use of Magento for its choice of the maximum number of features. But if you are a medium sized business then you can go for CakePHP development.

Five Reasons to Develop Ecommerce Store in PHP

Let’s go through the benefits one-by-one.

·         Rapid and Robust: All of it, PHP and its spun-off platforms offers excellent performance and very reliable. With its large library of readily-available extensions and themes, you can choose one to fit any kind of user requirements. If you couldn’t find an expected plug-in, Php web developer NYC can customise it for you.

·         Fast and Functional: One of the best aspects in PHP is its pre-made codes for extensions, themes and coding body segments that cuts development time by half, without affecting other areas.

·         Comprehensive Database Support: Highly stable database systems like MySQL, Informix, Oracle, Sybase, Solid and PostgreSQL offers predictive support.

·         Budget-Friendly: As mentioned earlier, the pre-made tools and extensions help a lot in cost cutting and ecommerce website maintenance.

·         Large Community support: With the largest support communities in the web development world of PHP, Magento, CakePHP and WordPress, expert members are always on hand to lend assistance to budding programmers and even provide self-made tools and extensions for free or very affordable rates.

PHP web development is an aspiring field for ecommerce. Hire dedicated web developers through Openwave Computing Services, NYC to tackle the most challenging software problems with help of expert debugging and complexity solving methods.

Handy Tips to Choosing a Web Development Company

In today’s market, online shopping has occupied a greater venture in world business which is why offering an outstanding user experience becomes the greatest challenge.

The investment in a professional web development company really can help you with top-notch services thus increasing your sales. But far it is worth to pay someone to design a website? Or can you yourself do it without having to spend any money?  Read on to understand the niche that lays in-between.

Why Should You Choose a Web Development Company?

The benefit to hiring an ecommerce web development company, NYC can be enormous.

·         To develop a professional website and keeping the site up-to-date is tedious and time-consuming. So, while some pious web developers work on developing your online website isn’t it worth to spent that time in business development

·         A do-it-yourself package for $99 might not include all of tools and extension, adequately doesn’t highlight the variety of products or services you offer. So, ensuring what this package really includes and its limitations becomes vital. Hiring a Custom Ecommerce Development services resolves many of these issues as you start planning with the budget.  

·         Compared to your high skills, an experienced development company has a wealth of knowledge about how to build e-commerce systems. As in like, understanding what makes web visitors stay around and buy takes advanced development skills or advertising image. This eventually gives a much higher return on investment.

·         Besides, webdesign and development, there are several other important factors to consider. One of which is SEO or search engine optimization. Without thriving to impress the search engines, no good design can succeed. Not to be surprised, there are many template-based systems that are not well-suited for search engines.

·         Structuring your online store makes it visitor friendly. Starting from navigation control, shopping cart development, payment processing, cross-selling/up-selling, updating content easily, and general usability should be smooth and hassle-free. If any of these functionality and professionalism lacks, customers will notice it in 30 seconds says a research.

Openwave Computing Services, leader in web development field, knows how the business works and what gets attention. Pick your designers who have strong knowledge on ecommerce process and understand the subtle details of how you want to sell your products online.

Should You Give In For Responsive Web Design?

With rapidly increasing smartphone and tablet adoption, no wonder experts recommend for a mobile-friendly websites. It is found that 80% of US people are more likely to purchase from smartphones. This is why Ecommerce Web Development Services are wise to begin making the transition to mobile-friendly websites, specifically responsive web design.

Responsive design is a technology that stretches or shrinks web pages to fit differently sized screens. Here are three reasons why it is the best option for your mobile SEO strategy.

Recommended By Google

Google, with its 67% of search market share, states that responsive web design is recommended mobile configuration, and even goes so far with the industry best practice.

• It is easier and more efficient for Google to crawl, index, and organize content

• Content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site

• With regards to SEO, large emphasis is given to user-experience as a ranking factor

One for All

One of the most appealing aspects of responsive web design is its great user experience for devices of all sizes. This is an important characteristic. Regardless to the device used, it provides a better and consistent user-experience than a separate mobile website that is designed for a specific device and screen size.
Here, the same Web code or HTML is delivered to every device, but tweaks to CSS allowing it to determine the device size and adjust layout accordingly. To sum up, the fluid layout means that content adapts to all form factors, even smart TVs — a fast-growing source of Web traffic.

Easy To Manage

If you have a separate desktop and mobile site it requires having separate SEO campaigns which is hectic. Instead influencing this process for Shopping Cart Development benefits to having a mobile-specific SEO strategy. As in like as optimizing for keywords that are more likely to be searched when someone is on their smartphone.
At Openwave, we offer various web design packages that comprise custom web design, responsive web design, Internet & social marketing strategies to help you popularise your brand identity. 

3 Main Strategies to Win an Online Business: Web Design + Development + SEO

Whether you’re building a new online store or revamping the older one, the objective is the same: “increase revenue”. So, obviously the business site should look authentic and professional only which can win to increase traffic.

In this article you shall find some common strategies in Ecommerce Website Development which infact influence to give stoking results.

Website Design

A survey says, “It takes only 30 seconds for a visitor to decide whether to buy or leave the online store”. Having taken this into consideration, mentioned below are a few web design mistakes to be completely eradicated.

• Unexpected graphics always distract your visitor's concentration.

• Never make your site too long to load which makes it dull and least desired

• A professional website shouldn't have horizontal scrolling in any screen resolution.

2013 annual stats convey, with the 55% increase in smartphone subscriptions, responsive web design is the future of online marketing.

Search Engine Optimization

Though having a great website design and perfect navigation, not every company has produced the same kind of consistently results. One secret of consistent success is improving clients’ search engine rankings. This shows Search Engine Optimization (SEO) is at the centre of success and thereby increases web traffic, leads, sales, and ultimately, revenue.






Website Development

When you are planning on creating an online store, the first and foremost step is choosing the right ecommerce solution that meets your needs. The best thing to choose would be opensource CMS’s like Drupal or Magento Web Development depending on five important factors.



• Cost Effectiveness

• Seamless Integration

• Features and Functionalities

• Ecommerce Website Maintenance

• Extensive Documentation & Support

Regardless to particular business or organization, Openwave computing services, leading Ecommerce Web Development Company, Nyc offers all types of web design and development services along with SEO to meet your business needs.