Thursday 29 May 2014

Should You Give In For Responsive Web Design?

With rapidly increasing smartphone and tablet adoption, no wonder experts recommend for a mobile-friendly websites. It is found that 80% of US people are more likely to purchase from smartphones. This is why Ecommerce Web Development Services are wise to begin making the transition to mobile-friendly websites, specifically responsive web design.

Responsive design is a technology that stretches or shrinks web pages to fit differently sized screens. Here are three reasons why it is the best option for your mobile SEO strategy.

Recommended By Google


Google, with its 67% of search market share, states that responsive web design is recommended mobile configuration, and even goes so far with the industry best practice.

It is easier and more efficient for Google to crawl, index, and organize content

Content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site

With regards to SEO, large emphasis is given to user-experience as a ranking factor

One for All


One of the most appealing aspects of responsive web design is its great user experience for devices of all sizes. This is an important characteristic. Regardless to the device used, it provides a better and consistent user-experience than a separate mobile website that is designed for a specific device and screen size.
Here, the same Web code or HTML is delivered to every device, but tweaks to CSS allowing it to determine the device size and adjust layout accordingly. To sum up, the fluid layout means that content adapts to all form factors, even smart TVs — a fast-growing source of Web traffic.

Easy To Manage


If you have a separate desktop and mobile site it requires having separate SEO campaigns which is hectic. Instead influencing this process for Shopping Cart Development benefits to having a mobile-specific SEO strategy. As in like as optimizing for keywords that are more likely to be searched when someone is on their smartphone.
At Openwave, we offer various web design packages that comprise custom web design, responsive web design, Internet & social marketing strategies to help you popularise your brand identity. 

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