4 Smart Ways to Keep Your Brand’s Design Consistent

Branding is essential in ecommerce website, and consistency in it brings instant recognition. In precise, consistent branding means higher click-through rates across channels.

Well having said so, to have a recognizable brand is actually a big challenge. Successful branding is achieved over time, not overnight, and consistency is the key.

1. Narrow Your Niche- A Clear Design With A Message

Working off your brand’s vision, it is imperative to establish a design scheme that complements it. This comprise what type of images will you use which includes high-quality photography or illustrations but limiting to colors and font palette. Not to forget, don’t complicate your brand with indecisive design. And this usually happens when you start to go overboard.

2. A Design Partner Is Vital
Building a consistent, cohesive brand is a full-time job besides simply developing a ecommerce shopping cart. Those designers who are trained to know branding will help you stay consistent which will save you both, time and money.

3. Train Your Team
Whether it is an in-house team or outsourcing, consider those who are in charge of the project: web designers, developers, marketing coordinator, and others because all of them have a powerful impact on your brand. Again, the sales people and, project managers have the power to change how others would view your organization. Creating a unique design is not just the concern of the creative team but that matters to user-engagement with the right information and tools.

4. Everything Needs A Design Review

As is obvious, your website is your backbone and everything else should reflect back to the site. Say for instance, that includes your twitter background, website design, and eBooks, the way you present your proposal, or even videos?

Small projects are sent off to different departments or to a designer without proper branding guidelines. But not to forget, the marketing materials you use shows your brand goes beyond just a first impression.

Brand consistency is consistently matching to customers perceptions, essential to building brand equity and ensuring your brand’s success.

Want to Empower in Online Retailing? 3 W’s to Create Stunning Websites

Online retailers has some serious problem of high dropout rates across their websites which results in many serious issues such as loss in sales, low customer loyalty, loss in brand identity and many more.

However, the reason behind majority of retailers fail to have a planned approach to rectify this problem. They generally take an ad hoc approach of providing random advertisements all over their websites without realizing that this action might have detrimental effects on their website traffic.  Being an e-commerce enthusiast, what do you think about a planned approach?  Here’s it.

Web Design- Creative And User-Friendliness

If you want to keep a user on your website? You have only 5 seconds left with you. And, within that short time how do you increase their interest in your company? Well, the answer is a good web interface that will increase user experience, delivering a clear and strong message. A lot of changes are being observed in the trends of modern web design whether to design a responsive website or a standalone mobile website to offer their customers with an enhanced user experience.

 Web Development- Open Source Software

Secondly, if you want to take full control on your own website, then using an opensource content management system (CMS) like Magento or Drupal is the wise decision. It lets you add additional website pages, images, files and enabling features on the website is just a few clicks away. Beside these, It is even possible to build a CMS from scratch using the PHP programming language.

How can a CMS help you? Its typical features include: Text and Image Editing, Search Engine Optimization, User Management Forms, Subpage Creation, Third Party Integration, Banner management and many more.


Web Hosting for A Thorough Monitoring

Running an online store or a company website wants to spend time, money and effort on is server management and that's when fully managed hosting services comes to play. Monitoring  the server on a daily basis prevents any disruptions due to resource hungry websites. 

A few web hosting features include: Control panel software (cPanel), 24 / 7 down-time support, Periodic backups, Offsite backups to a different city, Industry standard configuration (LAMP), Unlimited sub-domains and parked domains, Scripting support – PHP 5.2.4, SSL, PERL, CGI

I hope this article has given you a better understanding of what web development services can offer and how they can be beneficial to you.

Why Retailers Should Waste Money on Apple’s New Mobile Payment System

No. You shouldn’t waste money if it doesn’t worth for it. But the ongoing hot talk is, “if Apple Pay is a hit, ‘BYOD is dead.’”

Apple CEO Tim Cook was proud to reveal a frictionless reality that makes paying completely seamless unveiling the first step with Apple Pay. Building a payments business is HUGE RISK but then, why payments incumbents and innovators should take chance in installing this new terminals?

Summary: Technology Embarking the New Payment System

The prevailing opinion among analysts and experts in the payments industry is that Apple is turning a Smartphone into an in-store payment device. A crucial enabling wireless technology named Near Field Communication is used that will enable the chip in an iPhone to pass payment card data to a store terminal without needing for a shopper to swipe her card.

Close news from the provider of proximity marketing, loyalty and contactless payment technologies says, “This will ignite the mobile payments market globally, especially in the U.S. where adoption has lagged”.

How Apple Pay Works

Apple Pay can accept transactions through their iTunes credit card details or take a photograph of their card in order to add a credit card. The good news is that the payment information is not stored on the phone but only a 16-digit device identification number is combined with a one-time payment number with a dynamic security code for each payment whilst the consumer’s identity is verified using the Touch ID biometric fingerprint scanner.

The end result is that, Apple Sustains To Be The Secured Way To Pay With A Smartphone In Stores.

Other Benefits Include:

• Backed by American Express, Visa and MasterCard and card-issuing banks Apple Pay is incorporated into the Apple Passbook mobile wallet for or 83% of credit card transactions.

• NFC- that which mentioned earlier uses the iPhone’s Touch ID biometric fingerprint scanner and encryption to enable in-store payments by holding the iPhone close to a payment terminal.

• Also, its finger print scanner let the owners to make purchases inside applications on the iPhone.

Howbeit, winding up, the consumer adoption of Apple Pay will depend on how easy it is to use and with insouciance- the merchants can sure start to commit!!!

Enhancing Estore Capabilities Using Magento Development

Millions of retailers all over the world have showed their interest to create highly functional and feature-rich eCommerce websites. Not only that they believe it’s their future but also considering worth the investment.

Known for its various rich- features, Magento module development stands out to be the most effective way to extend your business capabilities. Its extensive flexibility and scalability help merchants add dynamic features and functionalities to the front-end as well as back-end interface of the e-commerce sites. 

Here is how Magento Module Development helps to boost the functionality of your eCommerce store.
 

• Magento Module development and integration is a way to boost the functionality of an ecommerce website as and when required by the business. Hence, it is highly essential for the owners to develop and integrate custom modules which enhance the functionality of an estore without compromising on the core functionalities.

• Only professional Magento extension developers can deal with customization, development and integration services. Be it for back-end or front-end, the modules enhance the over-all functionality of an estore, right from admin, shipping, online payment gateways, marketing and promotional activities, order management, multi-store management etc.

• While enabling pioneer features and designs to reflect the multi-store functionality, reliability and efficiency, it also helps to create a better shopping experience for the customers as it has the ability and capability to enhance your online store and make it more user-friendly.

• Aside from all these, its incredible features like search engine optimization, intuitive admin interface and catalog management tools, potent marketing give retailers the power to create a customized online store that suit their unique business requirements.

It doesn’t matter if you want to develop social media modules or solid administration modules, it is wise to get the assistance of Magento experts and attain stunning modules that help boost your online presence.

Here’s Why A Lot of Enterprises Making Waves to Joomla CMS

Joomla- as you all know, is a free and open source content management system (CMS) for publishing websites of any type. With 2.7 percent of the Web is claiming to be Joomla-based sites, Joomla on a straight line would fall somewhere between WordPress and Drupal. 

Joomla Makes Strides in the Enterprise

Joomla can go beyond being the best CMS without the added pressure of being the most popular one. Small businesses like having access to thousands of add-ons that make it easy to extend basic website functionality which is why the enterprise is the big picture evolution for Joomla.

In this post we have outlined the reasons why Joomla reigns supreme and rightly sits atop for enterprises.

1. Joomla Has More Than 6000 Extensions

Joomla developers refer to as “extensions” which WordPress folk refer to as plugins. The latter one comprises 12,000+ plugins which is way too much and perhaps could overkill at times. There’s no need to add even more clutter to Joomla’s already beautiful templates making it easier to use.

2. It Doesn’t Cost You Much
Be it a small startup company or large industry, online business is a great way to success. And, choosing an open source platform rather than developing own proprietary web platform is not only idealistic but also cost effective. Using Joomla or any other CMS like Drupal or magento is simply purchased upon some commercial pancakes, subscription and add ons which reduces your cost by 200%.
 
3. You Don’t Need Technical Wizards To Deal With

What is the most important advantage of using Joomla CMS is that it doesn’t require any technical expertise to maintain the content delivery through your website. All it needs is a developer who is an expertise in customization and adds any complex web application. To make it ease, this solid CMS offer over 9000 ads and over 6000 built in themes from which you can choose one for your website.

4. You are Not Alone But With Large Community and Users

Joomla has been downloaded over 3 million and 2.7 % most popular websites brands like Pizza Hut and Kellogg’s have been developed through Joomla. Running small businesses who don’t want to invest their large sum on the web design and development can make an interactive web platform always require expertise.

Joomla is not just a CMS which is used to deliver article on blog or some images in your website but promise to create an impressive stuff.

Wordpress 4.0 New Features and Benefits to Maximize Your Website Effectiveness

WordPress, over the years, has shown its willingness to constantly adapt to emerging trends to dominate the CMS market, and combat its alternatives by a wide margin. Recently, a large-scale update known as WordPress 4.0 includes over 250 improvements to the platform.

This article portrays why they’ll help you maximize the effectiveness of your websites.

Revamped Plugin Installation
As a matter of fact, the old plugin installation process was much more convoluted process neither functional. However, the developers have improvised the way that users find and install plugins in WordPress 4.0. Consider the importance of plugins when it comes to search engine optimization and branding so as to improvise the experiences of many users.

Embedded Media

WordPress 4 has got this new feature- an ability to easily embed content by copying a URL into a post through which the leading forms of embedded video ranging from YouTube to Hulu, and from TED Talks to College Humor.com thus streamlining it for our convenience.

User-Friendly Post Editor

Editing posts is now a more pleasant experience. Compose posts without scrolling that WordPress will reshape itself as per your browser specifications making the entire editing process more efficient. This feature is meant to be a subtle improvement that will have a positive impact on millions of WordPress users.

No Geographical Barrier

English is a language with millions of users all around the world and that’s why WordPress makes it a new installation languages. Besides, translations will be handled more effectively than ever before so that its growing user base will start appealing to an ever wider audience. Since the soaring WordPress user base means that improvements will continue to be rolled out for the foreseeable future.

Updating is not about getting new features that you don’t want but about protecting your site, your users, and the wider web from online criminals. WordPress 4.0 is a solid, if not spectacular release to improve the experience of hundreds and thousands of people and companies who use WordPress every day.

Why Would Your Customers Backslide When it Comes To Mobile Shopping

Very recently, a global survey for etailoring happened which showed 40.3% of ecommerce site traffic in the UK is from Smartphone’s- yes, a phenomenal growth. And 60% of shoppers have clearly showed their interest to BUY it via their phones. However, they aren’t sure if they can- why is this repulsive still happening in the digital world has become a serious problem of the hour.

Growth of e-commerce - via iTunes, iBooks and the app stores via Apple's products were up 19% to $4.4 billion in Q1 2014. Some say, perhaps the tiny keyboards might cause difficulty to enter Credit Card, Billing and Shipping information which, as per Google, comments Smartphone shopping cart abandonment is at 97%. Some others say it’s because of the significant gap arising between what the market wants and what is provided by the eTailers.                 
                                                                       
Let’s see how to make mobile shopping experience a pleasant one:

• One prominent solution is using trust-able payment gateways like PayPal, Authorize.net, Cyber Source, and Google Checkout which store your credit card number and process your payment after an authentication process.

• Instead of over typing 150 characters on a tiny keyboard, letting customers to enter email address on the average 22 characters.

• Usage of password of minimum 8 or 9 characters containing numbers, upper and lower case characters and a symbol- perhaps a safer and longer password.

• Since Smartphone’s can become our digital identity, automatically authenticate us and make payments for us on our command.

Our phones know who we are and it always requires a feature to authenticate us. If they have such capability to remember our credit cards and shipping addresses in our hands, why are we being asked to type 150 characters on tiny keyboards every time we buy something? Apple is simultaneously building a mobile retail marketing infrastructure across the U.S. Like I said, mobile shopping carts are to become a lot bigger business than wristwatches ever will be.

How Important To Count on SEO When Developing an E-Commerce Site

A great deal of importance should be put into considering search engine optimization for a business site, especially in an ecommerce shopping cart where competitors are pretty a million. As is obvious, it determines the overall ranking of an ecommerce site on various search engines.

Compared to the ordinary content sites, SEO keywords will lead customers to their site with ease. Those who develop the sites should make a point of having the objectives well defined to get your website ranked highly.

How SEO Impacts Ecommerce

Designing an ecommerce website should be in such a way that they are easily perusable and well organized. Only then it supports SEO practices to enhance clarity for everyone who comes into contact with the pages. If you wanted to obtain maximum functionality, it is vital to consider things such as Classic ASP Ecommerce and SEO Friendly ASP.Net Ecommerce during the development stage itself.

Aside from the pages being designed with usability in mind, the shopping carts are to be added to the site. This provides the pages a well organized and designed look that suits the purpose- right SEO-friendly ecommerce site. 

 SEO To Drive Major Traffic for The Ecommerce Website

Ecommerce is gaining popularity worldwide as businesses willing to make sales easily over the internet. Always make a point of getting the right site developers who will provide the necessary services if the business cannot manage to develop the site itself. Only those with the skill and knowledge of how to develop the site will give the business what it needs the most in terms of improving search engine traffic.

This is the takeaway: Google reports that 97% of consumers search for local businesses online. Make sure you’re taking advantage of tools they offer like local listings and G+ for business for a great SEO.

5 Fatal Mistakes to Avoid in Drupal Website

Using any Content Management System (CMS) software, in first place, there is no silver bullet for creating a site that can fully survive an upgrade with no developer assistance needed. It’s the same for Drupal website as well.

This is why certain things to be taken care of when planning a Drupal website development project that can save maintenance time down the road.
  

Mistake#5: Keeping Extraneous File In The VSC Repository.

Image asset files, holiday pictures, or database dumps are generally pushed to the repository which is very unhealthy practice. Try to keep the VCS as clean and small as
possible

Mistake#4: Missing Out Of Date Development And Staging Environments.

Say for instance, developers conduct testing only in production because the other environments have old data or no connection to an external service. Ensure to maintain testing environments as similar to production as possible. This way you can easily copy from production and execute tests to assure that changes will work when moved to production.

Mistake#3: Out-Of-Date Code For Core And Contributed Modules.
At times, businesses prefer out of date code thinking to save some money. But keeping all modules and core as current as possible saves you in a long run.

Mistake#2: The Thought- Repair Better Than Maintenance

As a matter of fact, Drupal is a well-architected CMS that will continue to perform for a long time. However, keeping things up to date ensures a good experience for your visitors. If unnoticed, chances are there for site to get hacked which is much more costly

Mistake#1: Less Security During Deployment

Any developer can take a snapshot of production to install on their laptop which means anybody can misuse it. Allow developers to take snapshots and have other access to development and staging environments without giving access to the production environment only for the most trusted users.

Summing up, Keep your code under version control and review all logs periodically, including Apache, Drupal, and MySQL.

5 Shortcuts to Better Fraud Protection for Online Store

It is been evident that small businesses do not use enough fraud-prevention measures for the cause of cost-prohibitive. Yes, developing a risk management infrastructure is complicated and nuanced to meet today’s savvy and, technologically advanced fraudster.

Here are a few key practices merchants of all sizes can put in place to better identify fraud and prevent charge-back. 

 
Address Verification Service (AVS)

One of the best strategies to evaluate the validity of an order is using AVS data in conjunction with IP address, or other data points. How does this work? An IP address that is geographically close to the AVS address could be a sign that the order is valid. Not to deny, AVS matches can sometimes be misleading but essentially a full AVS match with a different shipping address is essentially meaningless.

Data Linking

A recent study confirms that “Big Data” is the best way to combat online fraud. This is why linking data is vital to protect a shopping cart. To brief it, it’s a simple method that can provide valuable insights about a customer’s order pattern and help you notice negative indicators: changing credit cards, order velocity, machine ID, and IP addresses that may have been used with other customer IDs.

Proxy Detection

Proxy detection is a very important first step in evaluating an order for fraud and such services are the most accurate way to detect a proxy. If you don’t plan to use such a service, simply doing a web search for IP address alongside keywords, such as “proxy,” will allow you to see if it is a current proxy on any public warning lists.

Geo Location

Geo location is a second data point that helps identify fraud. The endpoint of an IP address can tell you the location of the customer placing the order. Amidst the many free online services that can identify IP location, using it in conjunction with other data points like shipping or billing addresses and AVS results is preferable.

Hire an Expert

Hiring a third party expert can save you a lot of time and money. There are even a number of tools in the Magento app store, doesn’t matter whatever the size of your business or budget be.

As a whole, implementing these tips will help you protect your store against chargebacks and fraud.

Why Opt For Open-Source CMS than Something Proprietary

Launching a new website is an intensive process, starting from choosing a design scheme and layout to crafting the content that fills the site’s pages. With little experience in creating and maintaining an online destination, the idea of content management system often appears overwhelming and complex. But then these innovative resources are actually one of the most valuable tools available to would-be site managers.

To justify an open-source CMS to be a seamless fit for most webmasters, here we represent the 3 unique advantages of the same for content creation and designing.

Assures Intuitive User Experience

One of the BIG responsibilities for professional web designers and developers is to creating an appealing website. At times, what happen is that small business owners who keep a site updated with new information find it hard to change the various elements that compose them.

An open-source CMS like WordPress and Joomla, on the other hand, don’t present the same challenge but are utilized by innumerable groups across the globe.

Plays Cost-Efficiency Game Well

Unlike closed platforms, an open-source product is created and maintained by an independent group of developers. They don’t carry an exorbitant price tag but have deployed and customized for a fraction of the cost of a proprietary system. Also, the grassroots development teams behind these open-source products continually release new updates to the bones of the CMS infrastructure. This ensures complete security.

No Worries about Flexibility and Compatibility

Within the realm of digital content creation, the continual advancement is an undeniable boon for web developers. Web designers have a vast arsenal of solutions from coding languages to dynamic plug-ins, available to them.

Whereas proprietary management platform supports a limited number of these resources which resulting as a massive headache.

Let’s say this way. An open-source CMS can be customized to fit nearly any website need because of which much number of sites is taking advantage of it.

6 Ethical Ideas to Improve Your Online Business Productivity

If you're running an e-commerce operation, it’s obvious you need to get customers on your website in the first place. And how much does it cost you- A LOT.

Owing to which, successful entrepreneurs are here sharing a few advice for generating high-quality, organic search traffic to their business websites.

Producing Quality Online Content

The more experience you are in creating quality content, the higher chances you have to pop up in search results. Starting a blog or churning out a bunch of articles and keeping those activities going for years as opposed to months makes a huge difference.

Link Building

Ask vendors, partners, and clients that you interact with to embed hyperlinked keywords back to your site. If the referring source has a high page rank, then it won’t be any difficulties in reaching the desired ranks.

Add Amazing Value to Your Readers

Content marketing through blogging or guest posts is the fastest way to build great traffic. Therefore, when it comes to content don’t ever compensate on quality. If you haven’t, then you really need to look at your content strategy again.

SEO as an Opportunity to Create Value

You want Google to deem your content search-worthy? Make it valuable. Visitors are more likely to share content and will stay on your site longer while bloggers and the media might use your site as a reference. This enhances more organic links.

Create a Company Blog

Instead of overwriting on your homepage and various other landing pages, initiate a separate blog for additional SEO work. The popular more search terms within your niche, the more organic leads will be generated. The blog will increase your visibility.




Don’t Underestimate Google

To increase organic search traffic it is not a good strategy for the long haul. Check the Google Keyword Tool to make sure you're using the correct terminology that the general public is using when they're searching.

The 3 Myths Stories of .Net Application Development

With the advancement in technology, no surprises there are n number of web development platforms coming up. Howbeit, .net application development is on the go offering a whole host of benefits to businesses as well as the developers.

ASP.Net is a server side web application framework marvellously designed to build dynamic web applications that run on the World Wide Web. Commonly known as Active Server Pages, it provides a well-structured model for the developers to build enterprise-class web applications.

However, there are many rumours and ignorance’s. Let’s see.

Misconception#1 Untrustworthy and Complicated

Microsoft- the world’s software leader is very particular about its products source code. So, naturally one might consider ASP.Net is a closed source and very complicated.

Did you know? The source code of .net framework is available for free and you can easily access the resource for developing your own application. Most importantly, it is absolutely possible to even create your own version. This isn’t. Microsoft offers ample access to the source code of the ASP.Net releases such as MVC, Web Forms and more through CodePlex.

Misconception#2 You Can’t Afford It

Many developers consider this is not preferable because it’s quite expensive as compared to the other platforms. I’m sorry.

When talking about the cost, it is important to know that the cost of development depends on numerous factors such as hosting as Window-based hosting is not so cheap. Hosting asp.net web applications is based on the popularity of the hosting services available and not the platform itself.

Misconception#3 .Net Is Meant For BIG SHOTS

There is this rumour prevailing that Asp.net is not suitable for building small business websites but is feasible for creating only huge websites.

Microsoft offers a class library in the .Net framework to create different business solutions. It has also released Web Matrix to help developers to create any kind of website in an easier and user-friendly way. Means, this framework is highly flexible to create small websites to fit according to your business needs.

Now, you get why more enterprises prefer dot net application development over others.

5 Crucial Mobile Web Design Mistakes That Will Dump Your Sales

Mobile websites are a very useful place to connect with your audience but with a great deal of responsibility. When we say so, it eventually means that it is the easiest place for marketers to make massive mistakes that will turn off a customer, too.

Here’s what you should be looking out for and what you can learn from those who have come before you:

Keeping Mobile Separate

Designing a “mobile site” is a trend, yes. But the problem is now that you have a separate site to maintain, content duplication is highly visible for the search engines to see. This is why your web design platform should be able to determine the type of device that your site is being viewed on and deliver the appropriate version.

Mobile Site vs. Responsive Design

Most often, a 'mobile site' is confused with a 'responsive site'. While the former one is actually a spate version of your actual website, the latter one adapts to the screen size of your website providing the same look regardless of how it's accessed.

Clickable Links are Too Close To Each Other

Touch screens are for control and navigation. Bearing this in mind, users’ fingers being a typical tool for navigation, consider clickable objects or targets in 30-40 pixels in size for ease of touch.

Third Party Management

Instead of creating a “mobile site” with a third-party who provides you mobile site on a separate domain and put your content in an easy-to-use mobile format but it’s still useless without buying the site. Having a mobile site managed by a third party is just a terrible idea.

Poor Forms

To fill out a form on a mobile device can be incredibly frustrating. Majority of us are turned-off by long, over-complicated, poorly labelled or generally badly designed forms. Make sure you only ask for details that triggers a call to action.

Create a simple and cost effective mobile website. See what percent of your visits are coming from mobile web browsers? Was your web site designed with mobile compatibility in mind?

When Can You Choose Joomla Over WordPress

The world of Content Management Systems is in serious competition which is why, a lot of businesses brain storm to end up choosing Joomla rather than other leading open-source CMS systems like Drupal and WordPress. 

This article shall give you a few reasons to why?

Deciding Between The Two Great Choices

A competition that was performed between these CMS’s teams competed to build a community website with the same requirements.  Here are the results

·    Total Hours Worked: Joomla takes almost 57 hours based on your requirements while Wordpress takes 90 hours.

·    HTML Validation: With proper joomla training, all you need is HTML / CSS to turn any psd to Joomla. But Wordpress doesn’t.

·    Page Weight: Joomla CMs shows 140K whereas Wordpress shows 154K

These are the basics and there are a few more reasons to let you choose Joomla for website development.

·         Depending on the size, most designers will handle your WordPress site design for less than $500. However, this doesn’t fulfil all your business needs. Rather, if you choose a designer capable of using Joomla, yes he might charge $1,000 but get your work done with no errors.

·         Even in first look, Joomla looks much different and from the first glance its organizational superiority can be seen. Its articles are categorized supporting a new menu easily from the backend and whatever content you have on your Joomla website you can easily choose the certain page where you want it to appear.

·         Joomla comes with a steep learning curve than WordPress. And, if you’re trying to manage thousands of articles on your blog or website, Joomla does provide some options to make it easier.

As a bottom line, Joomla will be the better choice as it fits in most of the areas.

6 Ethical Ideas to Improve Your Online Business Productivity

If you're running an e-commerce operation, it’s obvious you need to get customers on your website in the first place. And how much does it cost you- A LOT.

Owing to which, successful entrepreneurs are here sharing a few advice for generating high-quality, organic search traffic to their business websites.

Producing Quality Online Content

The more experience you are in creating quality content, the higher chances you have to pop up in search results. Starting a blog or churning out a bunch of articles and keeping those activities going for years as opposed to months makes a huge difference.

Link Building

Ask vendors, partners, and clients that you interact with to embed hyperlinked keywords back to your site. If the referring source has a high page rank, then it won’t be any difficulties in reaching the desired ranks.

Add Amazing Value to Your Readers

Content marketing through blogging or guest posts is the fastest way to build great traffic. Therefore, when it comes to content don’t ever compensate on quality. If you haven’t, then you really need to look at your content strategy again.

SEO as an Opportunity to Create Value

You want Google to deem your content search-worthy? Make it valuable. Visitors are more likely to share content and will stay on your site longer while bloggers and the media might use your site as a reference. This enhances more organic links.

Create a Company Blog

Instead of overwriting on your homepage and various other landing pages, initiate a separate blog for additional SEO work. The popular more search terms within your niche, the more organic leads will be generated. The blog will increase your visibility.

Don’t Underestimate Google

To increase organic search traffic it is not a good strategy for the long haul. Check the Google Keyword Tool to make sure you're using the correct terminology that the general public is using when they're searching.