5 Prominent SEO Tactics to Ignite Your New Website

While launching a website for an existing business, many tend to simply ignore or consider it to be the last thing to do. You have guessed it right? SEO or Search Engine Optimization! While it is a long term investment and also considered to be a difficult proposition, not to forget SEO can help put your business on the right path from as soon as a new site goes live.

Here are some SEO tactics one can do to help get new website off the ground.

Make Sure You Are Visible To Google

If only Google can see your website crawl and indexed, other too can see through their naked eyes. Many times people forget to set their pages as indexable and followable which results in more complexity for any business' new website.

Having Appropriate Meta Titles and Meta Descriptions

Whilst all these days, each title recommended having appropriate character length Google has made changes to the format of their search results recently. As per the result, the Meta titles and Meta descriptions are at about 60 and 120 characters limits respectively.

Optimize Around Video Keywords

There is a lot of information to process but leveraging video keywords tend to get more traffic to your videos ultimately enhances your website.

Sticking To a Dynamic and Unique Content

New websites/ webpages that contain generic content obviously don’t stand out from the competition. This is why it is vital to find ways that you can differentiate from and improve upon the content in that webpage.

Doing Appropriate Internal Linking

The best SEO is a combination of user experience and technical SEO. Your business will flourish if the pages that perform best from a sales perspective are internally linked together correctly. Before which, you need to identify what pages are the most important to your website and then doing appropriate internal linking.

That's all. If  you have any questions feel free to leave under the comments section below.

How Drupal Commerce Serves As the Best Extension for a Shopping Site?

There are myriads of CMS for an ecommerce website these days, say Wordpress, Joomla, Drupal, Magento, Pretashop but what could be the best options for an online store with the most usage over the Internet?

Let’s take a little survey:

* Wordpress constitutes 61.1% of the CMS market share but known for blogging sites and not ecommerce. And that’s why developers don’t find it flexible to do than other CMS.

* Magento is an ecommerce platform built to serve the purpose of an online store. But not for those with a tight budget

* Drupal is a powerful and flexible platform, an open source CMS that is more extendable than Wordpress.

Whether a small & medium online business, here are a few reasons why the integrated platform Drupal Ecommerce - Drupal with Drupal Commerce or Ubercart is the best solution.

1. Every features of Drupal content management explains why your online store needs a CMS functions, elaborating marketing aspects as well.

2. Ecommerce platform like Magento requires installing another decent CMS to work with content whereas Drupal is so flexible to work with for both your shopping features and the content.

3. Drupal’s structure and extendability lets developers to embed any fields such as image, text, videos, link, and no limitation.

4. Known for its security terms, even the White House is built on Drupal.

5. If you need the extensions for your Drupal shopping site, free modules are there to support.

6. Drupal Commerce and Ubercart are integrated in the highest level with Drupal which brings in a magnificent experience for your shopping site.

7. Since Drupal 7 has been much easier to learn compared to earlier versions, the average hiring cost for developers is much cheaper than hiring a Magento developer.

8. If you consider your ecommerce website is more than an online store, there should be a content marketing plan with frequently updated contents, and a sophisticated SEO.

Summing up, if you treasure for any of the above mentioned reasons, then Drupal can’t be missed. 

Why Mobile Optimization Testing Is Vital For Your Ecommerce Store?

Who actually shops on a cell phone? Well, if this question was jotted before a few years, many
retailers would have turned their back, not willing to even answer such funny question. But now, if
you’re not mobile friendly, then you’re not customer friendly.

This is digital era and mobile commerce is more welcomed among 90% of the USA population.
Means, optimization strategy needs to include mobile and your website has to address the
different needs and expectations of mobile users.

Responsive Web Design- One-Size-Fits-All Solution

With RWD or Responsive Web Design each page has a single, universal URL instead of having multiple pages and sub-domains with the same content (like m.domain.com). Here, based on the browser’s dimensions, you can prioritize content and calls-to-action and customize those experiences for varying visitor scenarios.Howbeit, to find the best layout, design, content, and calls-to-action for your device segments- conversion optimization testing for your mobile shopping cart development is vital.

Mobile Test Opportunities

Focus your mobile optimization testing on these two areas.

Copy: In order to keep on the mobile version, copy was important enough which could be dropped
down. Unlike in desktop where it’s easy for visitors to scan through blocks of copy looking for what
they want, on mobile, full screen is not available worth of copy to extol the virtues of your company and products.

Conversion optimization testing for mobile should explore the most effective use of limited copy to convey your value proposition or crucial directions in website development.

Calls-To-Action:  Despite the desktop version of your site shows several CTAs, the mobile site should prioritize them. Stand out with a new colour treatment and a finger-friendly size and shape. Before testing which of those your mobile users respond to best, deciding on which CTAs are most aligned with your business and website goals, and then

If you’re serious about ecommerce with mobile devices, give your first hands to user-shopping
experience.

How Ecommerce Is Compared to an American Football Game

What to sell? How to sell? Which tax laws apply? All these daunting questions let entrepreneurs to think about ecommerce like a game of football. The United States celebrates football as the single most popular professional sport for 30 consecutive years. With that in mind, this article portrays how to successfully start and run an online business.

4 Familiarities and Popularity That Makes Ecommerce, an American Football

Many of the Innovations Makes the Modern Game So Popular

Every aspect of the game concentrates not just reactively respond to weaknesses in the other team, but also to proactively take an advantage. Similarly, Ecommerce should also be taken seriously with a plan that
Take the time to seriously and thoughtfully create a business plan.

The Offense, the Defence, And Special Teams

Within these groups there are many position players with a particular responsibility. Similarly, an ecommerce operation needs a person in charge of setting goals for the business; one to devise marketing plans; another to order products and monitor margins; a team to develop the shopping cart site; and so on.
These are distinct jobs that should be specialized as the business grows.

Statistics on Each National Football League Team

The service ranks teams collect data of Team Rankings, sports statistics, etc to figure out average number of plays per game. Success in ecommerce is also about many incremental interactions or plays. Sometimes, one particular sale/ one particular blog post/ one particular management decision is enough to make or break the business.Think about a business as a series of plays.

The Source of All Wealth And Money- The Fans

The NFL has stated that it expects to reach more than $25 billion in annual revenue by 2027. And how is that possible? Well, well, well- The Fans! Likewise, in ecommerce web development it is more important to make fans than it is to make individual sales.A loyal customer worth much more than a new customer over time includes specific business goals, and a description of the steps required to achieve those stated goals.

Besides, bear in mind every business decision will put you in that championship game.

Why Planning a Website Content Model Is Itself a Valuable Exercise

When building a complex Drupal site, be it mid to large-sized site, to have as many as a dozen content types, there's a lot that goes into keeping track of all of them.

Planning out how the entire site's content model and build will look is itself a valuable exercise. This not only reduces errors but also improves overall consistency and quality that we now use for all sites to aid in planning. When it comes to Drupal, it is extremely configurable step one of a new site is to start pushing buttons- so what we actually want to do? How does it work?

There are a number of ancillary benefits in planning to automate an entire Drupal website development.

• Allows easier identification of all possible custom modules required, starting from Field types, formatters, Views plugins, etc.

• Identifying hidden custom code early and factor into the budget or into design changes, as appropriate

• Allow the entire team to review the content model at-a-glance to see how all of the moving parts fit together besides checking the potential pitfalls

• Developers, those who are joining a project in the mid can get a clearer picture of the site they're inheriting, its development phase, and more importantly why.

• It’s harder to forget about the important UX details such as help text, field settings, and other little details in-your-face

• With proper planning strategy, the design and development greatly reducing "oh, we haven't built that part yet" problems avoiding too many context switches from "build headspace" to "code headspace" 

• Can be completed at once, showing the client early progress.

• Image style settings help to ensure that information is figured out early and in a consistent manner.

Summing up, this is actually the biggest benefit of this approach and therefore gives it a whirl on your next Drupal site making your life easier.

How Do You Know Magento Delivers Futuristic Ecommerce Solutions

Benefiting millions of online business of varied types, Magento is undoubtedly the widely used and preferred ecommerce platform or rather the best hosted solutions for running online businesses. This platform is clearly managing to outsmart its competitors with some of its unique aspects: complex coding styles, need for performance optimization and complexity in customizations.

Why should one go for Magento? Here are a few reasons jotted down to state why will Magento be considered as the best ecommerce solution henceforth.

Web Store Owners to Optimize Their Stores for Mobile

Being the medium for accessing the internet, mobile data connection speeds have improved a lot more in the recent past most of the internet dependant users. But that doesn’t conclude that creating a mobile version of a Magento site will have a toll on your budget. So, web store owners should necessarily optimize their stores for mobile.

Scalable To Handling Data of Huge Volumes

What makes Magento ecommerce solution highly preferred one for online businesses is its scalability to handling data of huge volumes. With global ecommerce market enhancing, Magento obviously becomes the frontrunner for developing such marketplaces as any number of products can be uploaded and marketed through this platform easily.

To Earn a Better Visibility in the Search Engines

A majority of users wish to shop online and essentially an online business must earn a better visibility in the search engines and brand popularity by driving in more traffic. Using Magento as the best choice, it can be easily incorporated with SEO-friendly features that would help a web store get indexed by a search engine in a better way.

Focussed On Evolving Methodologies

With the modern-day requirements of the business owners, Magento keeps on invoking methodologies for better experience and end-users experience to a whole new level. A few named improvements include: tax calculations, security and functional improvements on shopping cart, API components, and one step checkouts.

Been dealing with this remarkable ecommerce solution, recommended to build a shopping portal using Magento to drive in more customers and sales.