Mobile websites are a very useful place to connect with
your audience but with a great deal of responsibility. When we say so, it
eventually means that it is the easiest place for marketers to make massive
mistakes that will turn off a customer, too.
Here’s what you should be looking out for and what you can
learn from those who have come before you:
Keeping Mobile
Separate
Designing a “mobile site” is a trend, yes. But the problem
is now that you have a separate site to maintain, content duplication is highly
visible for the search engines to see. This is why your web design platform
should be able to determine the type of device that your site is being viewed
on and deliver the appropriate version.
Mobile Site vs.
Responsive Design
Most often, a 'mobile site' is confused with a 'responsive site'. While the former one is actually a spate version of your actual website,
the latter one adapts to the screen size of your website providing the same look
regardless of how it's accessed.
Clickable Links are
Too Close To Each Other
Touch screens are for control and navigation. Bearing this
in mind, users’ fingers being a typical tool for navigation, consider clickable
objects or targets in 30-40 pixels in size for ease of touch.
Third Party
Management
Instead of creating a “mobile site” with a third-party who
provides you mobile site on a separate domain and put your content in an
easy-to-use mobile format but it’s still useless without buying the site. Having
a mobile site managed by a third party is just a terrible idea.
Poor Forms
To fill out a form on a mobile device can be incredibly
frustrating. Majority of us are turned-off by long, over-complicated, poorly labelled
or generally badly designed forms. Make sure you only ask for details that
triggers a call to action.
Create a simple and cost effective mobile website. See what
percent of your visits are coming from mobile web browsers? Was your web site
designed with mobile compatibility in mind?
No comments:
Post a Comment