Who actually shops on a cell phone? Well, if this question was jotted before a few years, many
retailers would have turned their back, not willing to even answer such funny question. But now, if
you’re not mobile friendly, then you’re not customer friendly.
This is digital era and mobile commerce is more welcomed among 90% of the USA population.
Means, optimization strategy needs to include mobile and your website has to address the
different needs and expectations of mobile users.
Responsive Web Design- One-Size-Fits-All Solution
With RWD or Responsive Web Design each page has a single, universal URL instead of having multiple pages and sub-domains with the same content (like m.domain.com). Here, based on the browser’s dimensions, you can prioritize content and calls-to-action and customize those experiences for varying visitor scenarios.Howbeit, to find the best layout, design, content, and calls-to-action for your device segments- conversion optimization testing for your mobile shopping cart development is vital.
Mobile Test Opportunities
Focus your mobile optimization testing on these two areas.
Copy: In order to keep on the mobile version, copy was important enough which could be dropped
down. Unlike in desktop where it’s easy for visitors to scan through blocks of copy looking for what
they want, on mobile, full screen is not available worth of copy to extol the virtues of your company and products.
Conversion optimization testing for mobile should explore the most effective use of limited copy to convey your value proposition or crucial directions in website development.
Calls-To-Action: Despite the desktop version of your site shows several CTAs, the mobile site should prioritize them. Stand out with a new colour treatment and a finger-friendly size and shape. Before testing which of those your mobile users respond to best, deciding on which CTAs are most aligned with your business and website goals, and then
If you’re serious about ecommerce with mobile devices, give your first hands to user-shopping
experience.
retailers would have turned their back, not willing to even answer such funny question. But now, if
you’re not mobile friendly, then you’re not customer friendly.
This is digital era and mobile commerce is more welcomed among 90% of the USA population.
Means, optimization strategy needs to include mobile and your website has to address the
different needs and expectations of mobile users.
With RWD or Responsive Web Design each page has a single, universal URL instead of having multiple pages and sub-domains with the same content (like m.domain.com). Here, based on the browser’s dimensions, you can prioritize content and calls-to-action and customize those experiences for varying visitor scenarios.Howbeit, to find the best layout, design, content, and calls-to-action for your device segments- conversion optimization testing for your mobile shopping cart development is vital.
Mobile Test Opportunities
Focus your mobile optimization testing on these two areas.
Copy: In order to keep on the mobile version, copy was important enough which could be dropped
down. Unlike in desktop where it’s easy for visitors to scan through blocks of copy looking for what
they want, on mobile, full screen is not available worth of copy to extol the virtues of your company and products.
Conversion optimization testing for mobile should explore the most effective use of limited copy to convey your value proposition or crucial directions in website development.
Calls-To-Action: Despite the desktop version of your site shows several CTAs, the mobile site should prioritize them. Stand out with a new colour treatment and a finger-friendly size and shape. Before testing which of those your mobile users respond to best, deciding on which CTAs are most aligned with your business and website goals, and then
If you’re serious about ecommerce with mobile devices, give your first hands to user-shopping
experience.
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