3 Unbelievable Ecommerce Mistakes and Ways to Tackle Them

Today’s online shoppers are savvy when shopping around, compare prices in a few sites before making a purchase. Knowing which on competitor’s strands, on the other end, business owners are so concerned about a lot of stuffs when it comes to selling products online.

Sometimes, it’s only the silly mistakes that can ruin your great market value. Below we have compiled a list of 4 eCommerce mistakes that we see often, and what you can do to tackle them.

MISTAKE #1

Ignoring the Basic Web Standards

Being an ecommerce store owner, it is wise to pay attention to web standards because they have set the tone for the way visitors know how to subconsciously behave on a website. For instance, traditional website navigation menus are to be located at the top of a page.  If placing them at the bottom of the page you run the risk of disrupting the natural flow that a consumer is used to following when shopping online." Small disruption could result in a lost conversion".

ECOMMERCE MISTAKE #2

Giving Less Importance to Marketing

While the fact is that you have invested a lot of time, energy, and resources into your ecommerce website designing but if refusing to invest in your marketing means how are people going to find your website? There is not a one-size fits all model that can be followed to bring you guaranteed results and requires a professional guidance towards improving the ROI for your marketing budget.

ECOMMERCE MISTAKE #3

A Chaos in Organizing Products

There is absolutely nothing like walking into shop but not knowing where to find what you want. Online product organization should cater to as many of your customer types and navigating your store from the prospective of your top 3 to 5 customer types.

For instance, Instead of them looking for a kitchen accessories category, they can look for cookware, or they would like to use a search bar to type exactly what they are looking for.

Besides, while trying to setup an eCommerce store for success, make sure that there is clear direction for shoppers to navigate to the things that they want to buy; be true to your products and services; get your name out there.