Wednesday, 13 August 2014

Factors to Watch For When Choosing The Right Ecommerce Platform


With so many ecommerce platforms comes and goes, specifically small and mid-size businesses have left 10,000 ecommerce companies reeling. In such a case, how can a company be sure they’ve found the right ecommerce platform to begin with?

There are a few key questions to ask before looking at the options available.


Who is Your Ideal Customer?

Rather than hop on board when a well-known ecommerce platform arrives, investigate its viability. Do a simple research to know how much it has provided excellent service to small online retailers. This helps you determine if the company can indeed meet your needs over time.

Magento has long focused on providing ecommerce solutions for larger and small industries alike.

Does it Offer a Room to Establish

When you’re deciding on a platform for your ecommerce business look for its scalability as in like even when it dissolves for any reason, the other products available from that particular vendor can accommodate your store’s needs.

Say for instance, Retailers who have been growing quickly using Magento Go, when shut down can seamlessly switch to Magento's Enterprise or Community editions. They provide excellent results for larger companies but moving forward they support plenty of products in place to help the little guys, too.

What’s Their Range of Integrations?

If you need to change your shopping cart solution just to integrate with your new ecommerce system- you are in serious trouble. Better to go with a cart that integrates with your current programs. Compared to the main Magento platforms the development capabilities for Magento Go and ProStores were so limited that its partners simply never built extensions.

Once you have narrowed down your ecommerce platform choices, recommended to signing up for a free trial with an ecommerce development company.  For these reasons and many more, we at Openwave offer a free consultation besides evaluating their wants, storefront feature requirements, required system integrations and much more.

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