Pros and Cons: Responsive Design vs. Mobile Websites

With many websites now seeing 25 to 30 % of their traffic on mobile devices, mobile web access is one of the dominating trends of the current internet economy. Howbeit, many ShoppingCart Ecommerce owners fail to increase the conversion rate because their design does not work well on smaller screens or slower connections.

As a first step, this article assesses the pros and cons of using responsive design versus creating a dedicated mobile site.

Comparing Responsive Design Vs. Mobile Websites

Designing

Responsive design works and automatically adjusts according to a device’s screen size, be it large or small and orientation (landscape or portrait). And thus makes itself a good and flexible solution. But then the setup costs are usually higher than a mobile site’s.

Whereas, mobile site reciprocates your Ecommerce Web Design, essentially a copy of your website in which the server does the work to deliver an optimized page that’s smaller and easier to navigate. While this solution can really customize a unique experience for mobile users- it might be too expensive to redesign responsively.

Domain

Responsive design lets you keep your own domain thus avoiding any complicated redirects. In SEO aspect, since you only have one website, it gets all of the traffic and SEO credit.

A mobile site requires you to create a different domain, say “m.domain.com”. This can hurt organic search traffic because you have to maintain two separate silos of content.

Website Maintenance

Once infused, Responsive Design will work on next months and next year’s devices without having to be programmed further and thus assure longer compatibility. Meanwhile your visitors are always guaranteed a great user experience.

Mobile based EcommerceWeb Designers might need to redesign in order to stay current with next-generation phones and mobile browsers. This obviously hits a few bucks on website maintenance service.

Despite the fact that responsive design is on action, the right mobile solution for your ecommerce website depends on the needs of your audience.