Tuesday, 26 August 2014

5 Crucial Mobile Web Design Mistakes That Will Dump Your Sales


Mobile websites are a very useful place to connect with your audience but with a great deal of responsibility. When we say so, it eventually means that it is the easiest place for marketers to make massive mistakes that will turn off a customer, too.

Here’s what you should be looking out for and what you can learn from those who have come before you:



Keeping Mobile Separate

Designing a “mobile site” is a trend, yes. But the problem is now that you have a separate site to maintain, content duplication is highly visible for the search engines to see. This is why your webdesign platform should be able to determine the type of device that your site is being viewed on and deliver the appropriate version.

Mobile Site vs. Responsive Design

Most often, a 'mobile site' is confused with a 'responsive site'. While the former one is actually a spate version of your actual website, the latter one adapts to the screen size of your website providing the same look regardless of how it's accessed.

Clickable Links are Too Close To Each Other

Touch screens are for control and navigation. Bearing this in mind, users’ fingers being a typical tool for navigation, consider clickable objects or targets in 30-40 pixels in size for ease of touch.

Third Party Management

Instead of creating a “mobile site” with a third-party who provides you mobile site on a separate domain and put your content in an easy-to-use mobile format but it’s still useless without buying the site. Having a mobile site managed by a third party is just a terrible idea.

Poor Forms

To fill out a form on a mobile device can be incredibly frustrating. Majority of us are turned-off by long, over-complicated, poorly labelled or generally badly designed forms. Make sure you only ask for details that triggers a call to action.

Create a simple and cost effective mobile website. See what percent of your visits are coming from mobile web browsers? Was your web site designed with mobile compatibility in mind?


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