There is no doubt that a landing page is a finely tuned
sales pitch. Its intention remains the same: to convince viewers to convert,
sign up for a newsletter, join the email list, register an account, etc.
Despite the fact that there are many approaches in designing for landing page,
the best ones are those where every element on the page speaks to the viewer
and interacts with the rest of the design.
Knowing which, here are quite a few strategies that can be
effectively employed in your next website design project building landing pages
that eventually creates a smooth user experience and a higher likelihood of
conversion.
4 U’s For the
Perfect Headline
Combination of the four U’s: Urgency, Usefulness, Uniqueness, and Ultra-specificity define a quality headline. Even though there
aren’t unique, it can still be very effective as long as it makes a good case
for the product.
Strong Visual
Hierarchy
It’s not only about colours but also arranging your landing
page in such a way that guides a user from your selling point to your call to
action with no abstraction. In Precise, your visuals need to be just as
coherent as your writing.
Follow-ups to
Convince
There are many who won’t need much convincing to give your
product a go while others need a push to explore more. Given proper time to consider before they
choose to follow through by providing links, videos, or further information-
you can satisfy half of your audience. You may wonder if you’re allowing users
to move away from it the page how will they ever respond. One great solution is
holding an eye-catching “Free Trial” button, always in site.
Meticulously edited
Content
Copy on your landing page should be meticulously edited so
it’s as simple and clear as possible. Meanwhile, it is compelling to describe
how your product can benefit the user.
Nothing Beats As
Trustworthy
If you would like to increase the conversion rate at a
faster pace, provide evidence of your site’s dependability. How could this be
achieved? Simple! Display testimonials from satisfied users and logos from
respected businesses that use your product. Else, display badges, awards, or
certifications from other respected entities.
The list above covers the most important things that you
need to be aware of when designing for landing pages. Yet, try to look at it
from the perspective of a customer. Now that brings conversion.
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