To conduct an online business to generate revenues using various techniques that drive traffic to your website. But however, once the traffic starts building how many of the visitors are converted to real shoppers which means getting your visitors to take a specific form of action on your website? High? Average? Low?
No matter whatever range you fall into, here are some of the areas to analyze hoping to turn this into a sale.
Design: Did you know that the website design plays a major part in the whole conversion process. When was the last time you renovated your homepage?
Call to Action: Generally, it could be to sign up on the mailing list or buy something- simply an appeal to your reader to take some form of action on your site.
Hard Selling: It is not always about sales funnels, landing pages, SEO and call to actions. But rather focus on your audience, get to know them and gain confidence.
Traffic Quantity: Make sure you know how to interpret analytics. Why because there is a lot of difference between page views and unique visitors. Not all individuals who return more than once will buy.
Landing Page Optimization: When people land on your site what are they doing? Optimize is an easy way to test any number of hypotheses, variations, or tweaks to your landing page.
Branding: Does a visitor trust you as a retailer? Essentially, conversion can be affected by the way the visitor feels about the brand and image you project.
These are just some of the reasons that explain why website traffic doesn’t bring expected sales.
If you’ve expended a lot of resources to get visitors to your site, starting from excellent website design planning to content management to website maintenance. At Openwave, we help online retailers get more of visitors to admire, experience and feast at product buffets. Now that’s conversion!
No matter whatever range you fall into, here are some of the areas to analyze hoping to turn this into a sale.
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| Img source - nodestudios.co.uk |
Design: Did you know that the website design plays a major part in the whole conversion process. When was the last time you renovated your homepage?
Call to Action: Generally, it could be to sign up on the mailing list or buy something- simply an appeal to your reader to take some form of action on your site.
Hard Selling: It is not always about sales funnels, landing pages, SEO and call to actions. But rather focus on your audience, get to know them and gain confidence.
Traffic Quantity: Make sure you know how to interpret analytics. Why because there is a lot of difference between page views and unique visitors. Not all individuals who return more than once will buy.
Landing Page Optimization: When people land on your site what are they doing? Optimize is an easy way to test any number of hypotheses, variations, or tweaks to your landing page.
Branding: Does a visitor trust you as a retailer? Essentially, conversion can be affected by the way the visitor feels about the brand and image you project.
These are just some of the reasons that explain why website traffic doesn’t bring expected sales.
If you’ve expended a lot of resources to get visitors to your site, starting from excellent website design planning to content management to website maintenance. At Openwave, we help online retailers get more of visitors to admire, experience and feast at product buffets. Now that’s conversion!
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