Wednesday, 20 August 2014

“Buy Now Pay Later” Option: Why Merchants Should Go for It


Online store involves a harsh competitive environment. Knowing which, chances of staying afloat, gaining profit share, grossing revenue requires a forward thinking. With the brewing exponential increase in traffic, there have been additional methods that have come to light in recent times.

And, one of the web development methods being offered to nudge a probable customer across the line is BUY NOW PAY LATER option. If your ecommerce business is in a question about integrating this feature, well, here’s a thought.

Img Source - http://m.123rf.com/

Benefits Of Using This BUY NOW PAY LATER option

Trust me, for merchants it’s another form of income. It acts like a credit card and any purchases made is collected and billed exactly the same way but without the plastic. Regardless of the high rates they come along with, customers like this option of buy now pay later for obvious reasons.

By offering it as a payment option, you may have a few customers choose it just because it is available when they could have paid by another.


Customer focusing on managing a tight budget finds this kind of method flexible. With 0% APR options available, offering finance on an ecommerce website really does add extra clout and boosts sales revenues.

The other point is that it can generate significant business that you may not have known earlier. Say for instance, if you are in the business of office supply- this option let customers pay later leveraging a cash flow downturn or to bulk up on supplies to get through a holiday season. So that creating the pool of potential purchasing options for customers that need it.

Competition is fierce in website development, and being a merchant, it is significant to enjoy the power of credit and how it can add to your bottom line.

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