Insights on Web Content Management In 2017

                                                   

Compared to three years ago, how different are websites now than they were. Many of the experts mentioned the need for better experience management and content targeting. Combined together, we have compiled some fearless predictions on what Web content management will look like in 2017.

Here We Go...

Future Web Content Management

Building the tools that build other tools like websites is indeed fraught with the advancing technologies to make things murkier. What is this leading to? Yes, organizations need to have the most up to date tools given the state of Web technology today. Else they would really be no wrong way to manage content.

The future of Web Content Management is more about moderation capabilities than about content management. It has to help us control, filter and moderate our content feeds from different sources. 

Alongside, this requires strategic leadership and business skills from the customer perspective that has long been unnecessarily complex, confusing and crowded to vendors, analysts and customers alike.

Much Personalised Mobility

Picking and choosing the most relevant items out from someone's so called feed is only helped along by things like personalization and customized experiences. Adapting content, but also workflows for mobile audiences and producers act as a more abstract element.

Of the more far out ideas regarding CMS like Drupal, Joomla in 2017 will be totally revolutionary, and something we couldn't imagine. And, one who would allow content to be repurposed for a variety of uses without worrying about the format or any templates would basically complicate the usage.

And surprisingly, most web development companies predict that the back end site tree will vanish to nothing while users will have tasks and apps. Emerging in a new shape, Intranets will be big again leading to form virtuality as the driver, virtual meeting rooms and all imaginable social media features.

Factors to Watch For When Choosing The Right Ecommerce Platform

With so many ecommerce platforms comes and goes, specifically small and mid-size businesses have left 10,000 ecommerce companies reeling. In such a case, how can a company be sure they’ve found the right ecommerce platform to begin with?

 There are a few key questions to ask before looking at the options available.

Who is Your Ideal Customer?

Rather than hop on board when a well-known ecommerce platform arrives, investigate its viability. Do a simple research to know how much it has provided excellent service to small online retailers. This helps you determine if the company can indeed meet your needs over time.

Magento has long focused on providing ecommerce solutions for larger and small industries alike.

Does it Offer a Room to Establish

When you’re deciding on a platform for your ecommerce business look for its scalability as in like even when it dissolves for any reason, the other products available from that particular vendor can accommodate your store’s needs.

Say for instance, Retailers who have been growing quickly using Magento Go, when shut down can seamlessly switch to Magento's Enterprise or Community editions. They provide excellent results for larger companies but moving forward they support plenty of products in place to help the little guys, too.

What’s Their Range of Integrations?

If you need to change your shopping cart solution just to integrate with your new ecommerce system- you are in serious trouble. Better to go with a cart that integrates with your current programs. Compared to the main Magento platforms the development capabilities for Magento Go and ProStores were so limited that its partners simply never built extensions.

Once you have narrowed down your ecommerce platform choices, recommended to signing up for a free trial with an ecommerce development company.  For these reasons and many more, we at Openwave offer a free consultation besides evaluating their wants, storefront feature requirements, required system integrations and much more.

3 Unbelievable Ecommerce Mistakes and Ways to Tackle Them

Today’s online shoppers are savvy when shopping around, compare prices in a few sites before making a purchase. Knowing which on competitor’s strands, on the other end, business owners are so concerned about a lot of stuffs when it comes to selling products online.

Sometimes, it’s only the silly mistakes that can ruin your great market value. Below we have compiled a list of 4 eCommerce mistakes that we see often, and what you can do to tackle them.

MISTAKE #1

Ignoring the Basic Web Standards

Being an ecommerce store owner, it is wise to pay attention to web standards because they have set the tone for the way visitors know how to subconsciously behave on a website. For instance, traditional website navigation menus are to be located at the top of a page.  If placing them at the bottom of the page you run the risk of disrupting the natural flow that a consumer is used to following when shopping online." Small disruption could result in a lost conversion".

ECOMMERCE MISTAKE #2

Giving Less Importance to Marketing

While the fact is that you have invested a lot of time, energy, and resources into your ecommerce website designing but if refusing to invest in your marketing means how are people going to find your website? There is not a one-size fits all model that can be followed to bring you guaranteed results and requires a professional guidance towards improving the ROI for your marketing budget.

ECOMMERCE MISTAKE #3

A Chaos in Organizing Products

There is absolutely nothing like walking into shop but not knowing where to find what you want. Online product organization should cater to as many of your customer types and navigating your store from the prospective of your top 3 to 5 customer types.

For instance, Instead of them looking for a kitchen accessories category, they can look for cookware, or they would like to use a search bar to type exactly what they are looking for.

Besides, while trying to setup an eCommerce store for success, make sure that there is clear direction for shoppers to navigate to the things that they want to buy; be true to your products and services; get your name out there.

How Do You Protect Your WordPress Website from Being Hacked

Top 5 Security Best Practices To Protect Your WordPress Site

WordPress, used by tens of millions of sites around the world, is known for being one of the most user-friendly website platforms available online, but out of the box often a target for all sorts of malicious attacks.

You may be wondering why anyone would want to attack your website. Many a times the hackers are not looking to steal your data or delete important files but to use your server to send spam emails.

Choosing A Good Hosting Company

Instead of simply choosing the cheapest one you find, look for a hosting company that places an emphasis on security:

ü  Supports the latest versions of PHP and MySQL

ü  Includes a WordPress optimized firewall

ü  Comprise malware scanning and intrusive file detection

Website Updating

With every new release, there contains patches and fixes that address real or potential vulnerabilities which is why hackers intentionally target on older versions with known security issues. Remember to keep an eye on your Dashboard notification area and don’t ignore those ‘Please update now’

Strong Password usage

WordPress administrator password is anything like ‘letmein’, ‘abc123’, or ‘password’- you are down to weak passwords. Recommended coming up with a good password recipe that’s easy to remember but very hard to crack.

Limit Login Attempts

The best way to stop attempting a brute-force attack to crack your password is limiting the number of failed login attempts from a single IP address. How long an IP will be locked out for after too many failed login attempts?

Stop Using free themes

Even though there are thousands of free themes, a thumb rule is to avoid using free themes, especially if they aren’t built by a reputable developer. It is important that you should only use those developed by trusted theme companies.

There are many preventive measures and it is not important to stick to everything on this list. However, removing the ‘admin’ username and start using stronger passwords can guarantee a little bit safer.

5 Kindle Steps to Strengthen Your Landing Page Design

There is no doubt that a landing page is a finely tuned sales pitch. Its intention remains the same: to convince viewers to convert, sign up for a newsletter, join the email list, register an account, etc. Despite the fact that there are many approaches in designing for landing page, the best ones are those where every element on the page speaks to the viewer and interacts with the rest of the design.

Knowing which, here are quite a few strategies that can be effectively employed in your next website design project building landing pages that eventually creates a smooth user experience and a higher likelihood of conversion.

4 U’s For the Perfect Headline

Combination of the four U’s: Urgency, Usefulness, Uniqueness, and Ultra-specificity define a quality headline. Even though there aren’t unique, it can still be very effective as long as it makes a good case for the product.

Strong Visual Hierarchy

It’s not only about colours but also arranging your landing page in such a way that guides a user from your selling point to your call to action with no abstraction. In Precise, your visuals need to be just as coherent as your writing.

Follow-ups to Convince

There are many who won’t need much convincing to give your product a go while others need a push to explore more.  Given proper time to consider before they choose to follow through by providing links, videos, or further information- you can satisfy half of your audience. You may wonder if you’re allowing users to move away from it the page how will they ever respond. One great solution is holding an eye-catching “Free Trial” button, always in site.

Meticulously edited Content

Copy on your landing page should be meticulously edited so it’s as simple and clear as possible. Meanwhile, it is compelling to describe how your product can benefit the user.

Nothing Beats As Trustworthy

If you would like to increase the conversion rate at a faster pace, provide evidence of your site’s dependability. How could this be achieved? Simple! Display testimonials from satisfied users and logos from respected businesses that use your product. Else, display badges, awards, or certifications from other respected entities.

The list above covers the most important things that you need to be aware of when designing for landing pages. Yet, try to look at it from the perspective of a customer. Now that brings conversion. 

The Role of Mobile Website Designers In Boosting Your Online Sales- An OverView

In forth coming years, more people are expected to access the Internet with the use of a mobile device instead of a personal computer. This means your handheld device is no longer an essential tool to communicate but a fundamental channel for business-to-business appointment.

In such a case, failing to optimize your website for mobile users will result in higher abandon rates and fewer conversions.

Maximize Mobile Traffic To Increase Mobile Conversions

Hiring a mobile website development company can help you integrate mobile into your inbound marketing strategy. Here is what they do, exactly:

Mobile Ads: Mobile, being a new medium, needs ads to be placed in the right environment and make sure they are relevant, contextual and native to the mobile experience. Mobile designers ensure you are present in organic search results, mobile applications and premium websites.

Mobile SEO: Optimizing your website for local search means your search listing and ads will be pushed closer to the top of results pages for each geographic location.

Mobile Website Development: Focusing on responsive design or a stand-alone mobile version is the best possible way to convert more traffic from mobile devices.

Social Media for Mobile: With over 50% of users accessing their social media profiles via mobile devices, optimizing your profiles for mobile ensures an enhanced mobile browsing experience.

Mobile Analytics: A mobile website developer can create a mobile strategy for your business using advanced analytics techniques which will determine which keywords are suited for mobile vs. desktop. This ensures you don’t miss out on potential opportunities.

See what your website looks like from a phone right now. In case it doesn’t appear properly, it might be hard for customers to see your phone number, menu or list of services. Connect with a mobile website developer today and get a free sample.

Openwave Computing Services is one of the first to grasp the potential of mobile search and has developed exceptional strategies to help you increase mobile search traffic. Our team of experts focuses on web development strategies that enable your website to be viewed optimally on all platforms.

6 Highlighted Reasons Why Your Website Traffic Doesn’t Bring Expected Sales

To conduct an online business to generate revenues using various techniques that drive traffic to your website. But however, once the traffic starts building how many of the visitors are converted to real shoppers which means getting your visitors to take a specific form of action on your website? High? Average? Low?

No matter whatever range you fall into, here are some of the areas to analyze hoping to turn this into a sale.

Img source - nodestudios.co.uk

Design: Did you know that the website design plays a major part in the whole conversion process. When was the last time you renovated your homepage?

Call to Action: Generally, it could be to sign up on the mailing list or buy something- simply an appeal to your reader to take some form of action on your site.

Hard Selling: It is not always about sales funnels, landing pages, SEO and call to actions. But rather focus on your audience, get to know them and gain confidence.


Traffic Quantity: Make sure you know how to interpret analytics. Why because there is a lot of difference between page views and unique visitors. Not all individuals who return more than once will buy.

Landing Page Optimization: When people land on your site what are they doing? Optimize is an easy way to test any number of hypotheses, variations, or tweaks to your landing page.

Branding: Does a visitor trust you as a retailer? Essentially, conversion can be affected by the way the visitor feels about the brand and image you project.

These are just some of the reasons that explain why website traffic doesn’t bring expected sales.

If you’ve expended a lot of resources to get visitors to your site, starting from excellent website design planning to content management to website maintenance. At Openwave, we help online retailers get more of visitors to admire, experience and feast at product buffets. Now that’s conversion!